A data-driven advertising product combining News Corp’s readership data with insights from big data analytics poster child, Quantium, is among several new digital offerings launched by the media company this week.

Programmatic ad exchange collaborations like the new APEX offering from Fairfax and Mi9 will give independent media publishers the might to fight against Silicon Valley platform giants endeavouring to own the digital advertising and content distribution space.

Carnival Australia is increasingly looking to digital channels and data as ways of improving customer engagement, says its CEO, Ann Sherry. She chats with CMO about how the cruise company is meeting modern consumer demands.

In a radically changing digital marketplace, organisations are under more pressure than ever to create a transformational strategy that moves their brand and culture forward to meet and surpass customer expectations.

There’s been plenty of speculation over Australia Post’s future in the face of digital disruption. Two senior executives tasked with leading Australia Post into the new age are one-time CIO and now executive GM of trusted services, Andrew Walduck, and CMO and now executive GM of consumer and SMB products, Greg Sutherland.

By 2019, video is set to command an estimated of 80 per cent of all Internet traffic. To leverage this proliferation of video consumption, Adobe is integrating a new shoppable video platform in a bid to enhance the next generation in digital consumer interaction.

HubSpot has fired its chief marketing officer, Mike Volpe, and sanctioned its chairman and CEO, Brian Halligan, after revelations of alleged violations against the company’s code of ethics.

Homegrown mobile marketing platform provider, OtherLevels, has secured its first significant US wagering customer as the company builds its international customer footprint.

The collaborative economy has turned trust into a commercial currency and triggered a new way of doing business driven by the reputation not only of brands, but also consumers.

NAB’s CMO, Sandra de Castro, has left the banking group after more than four years as its marketing chief.

The transformation needed to meet modern customer experience expectations means breaking down operational silos separating marketing, sales and services and shake up their corporate culture, NAB’s marketing chief claims.

Faced with the pressing need to become more digitally savvy, customer-centric and agile, organisations in every industry sector need the key competencies CMOs can provide in these areas to improve business decision making and market competitiveness. Yet there are still plenty of hurdles in the way of marketing gaining whole-hearted support within the boardroom.

Redesigning and simplifying Salmat’s product portfolio, building a unified communications strategy and tapping into customer data are just some of the things on the list for the catalogue and marketing services company’s first CMO.

Research and development teams at large, traditional corporations are ill-equipped to rise to the challenge of digital Darwinism, a recent global report found.

Your customers are usually more than willing to tell you what is wrong with your business – and occasionally even what is right. Unfortunately, however, many businesses just don’t have the capability to listen effectively to all of that volunteered information and act on what they hear.

Peer-to-peer lending platform, SocietyOne, has poached the former VP of marketing at US-based Lending Club to become its chief marketing officer.

Tourism Australia has appointed its chief financial officer as the first general manager for digital transformation as it looks to ramp up its digital focus.

As big data, cloud-based platforms and wearables infiltrate the e-commerce space, the pressure is on retailers to keep focus on what really makes the customer experience simple, seamless and relevant.

From humble beginnings on the Gold Coast in the 1970s, to growing global household name, Billabong’s brand journey has been about consistently evolving to meet customer needs. And its expansion into digital is no different.

A personalised approach that delivers tailored and relevant curated content will drive conversions and decrease unsubscribe rates for any mulit-brand retailer, claims vice president of marketing and analytics of Gilt Groupe, Welington Fonseca.