Digital marketing agency Havas Helia has created 0101, a beer that was crafted based on data.

Google is taking another step away from Flash, Adobe Systems' multimedia program widely criticized for its frequent security vulnerabilities.

Global media agency, Maxus Worldwide, has launched a new division to advise businesses on the most effective use of technology in their marketing programs.

Cricket Australia has brought on a new asset management platform from Prime Focus Technologies to improve the way it manages its digital content.

Data is a raw material for creating entirely new digital goods and services and should be treated as a form of capital by organisations looking to stay competitive, Oracle’s big data strategist claims.

The pressure to remain digitally agile and competitive leaves CMOs vulnerable to quickly embracing the latest fad or gimmick, without asking whether it really will be the next big thing, or just a waste of money and time. So how do you ensure you're not buying a martech lemon?

Though most advertising and marketing pros won't admit it, a cloud of confusion surrounds the terms 'ad tech' and 'marketing tech.' In search of clarity, we queried a number of experts for their insights on the conundrum.

In order to succeed in today’s fast-paced world, B2B marketers need to jointly develop a digital vision for their organisation in partnership with the CIO, Avanade’s marketing chief claims.

The Association for Data-Driven Marketing and Advertising (ADMA) launched a brand new education curriculum, ADMA IQ, in order to upskill today’s marketers in order to succeed and innovate in today’s ever evolving market.

Marketo and global digital agency, Wunderman, have struck a partnership that sees the agency deploying marketing automation to resell data- and technology-driven fuelled digital marketing solutions worldwide.

Carat has made several internal promotions and formal title changes in a move aimed at bolstering the media agency’s executive leadership team.

One by one, artificial intelligence has overcome the obstacles set before it. Is this all part of an inevitable trend leading to humanity's obsolescence -- or, at least, unemployment?

Digital has given small businesses in Australia an unparalleled opportunity to tell their story by building and interacting with both their local and global community. And that’s allowing innovation to flourish, according to digital strategist, startup advisor and industry commentator, Chris Adams.

The Association for Data-Driven Marketing and Advertising (ADMA) has acquired the assets of AIMIA, the beleaguered Digital Industry Association of Australia.

Data management platform (DMP) provider, Krux, has launched a peer-to-peer data sharing service aimed at helping publishers and marketers buy and sell premium audience assets in a transparent, reportable way.

Retail is no longer about having the latest products on shelves in brick-and-mortar stores or having a cool website. Artificial intelligence and virtual reality are the new tools consumers will use to go shopping.

Digital advertising services company, Exponential Interactive, has promoted its Asia-Pacific marketing director to a global post, sitting on its worldwide leadership team.

The latest marketing and ad technology news from Salesforce, Magic Leap, BloomReach, Scribblelive, Visually, Microsoft, Yammer, Tapad, Capgemini and Upsight.

Marketers have been on an aggressive march towards digitisation and are expected to spend $32.4 billion globally on marketing technology by the year 2018, according to IDC. But what many are struggling with is demonstrating martech’s positive ROI.

Teaching computers to learn the way we do is widely considered an important step toward better artificial intelligence, but it's hard to achieve without a good understanding of how we think. With that premise in mind, a new $US12 million effort launched on Wednesday with aims to "reverse-engineer" the human brain.