Digital Marketing
All the latest marketing technology and ad technology news this week from Adobe, BrandMaker, Clicktail, Sprout, Vision Critical, AppNexus, Google, Contently, and SugarCRM.
Leadership
Australian food manufacturer, Simplot, has thrown its weight behind a startup incubation program in order to bring more innovative food tech ideas to market.
Social Media
Facebook rolls out wow, sad, haha, angry and love as reaction options.
If you haven't been paying much attention to virtual reality, now might be a good time to start. In a series of announcements at Mobile World Congress in Barcelona this week, some of the biggest names in smartphones, consumer electronics and social media have given the technology a major boost.
Digital Marketing
The valuable data delivered through programmatic technology and the ability to use it to improve customer experiences lies at the heart of Volkswagen Australia’s decision to invest into programmatic buying.
Digital Marketing
“Programmatic is this intersection of creativity and data science, and at Expedia we merge these two things together to use creativity, but empower it with data science,” says Expedia’s head of brand marketing, Vic Walia.
Digital Marketing
Attribution is vital to marketing success but remains a key stumbling block for Australian marketers, while programmatic is a burgeoning area of spend, a new report has found.
Leadership
Helloworld has confirmed its decision to scrap the chief marketing officer role within its business, a decision that has seen Kim Portrate leave the travel retailer.
Leadership
Wesfarmers is uniting its Kmart and Target brands under a new department stores division, and has appointed current Kmart managing director, Guy Russo, as its chief executive.
Leadership
Taking a company through a marketing transformation exercise, from digital through to data and rebranding, doesn’t happen overnight. But one company showing it can be done swiftly and successfully is data protection and information management company, Commvault.
Digital Marketing
Marketing resource management (MRM) vendor, BrandMaker, is looking to tap into growing demand for marketing management software and extending its reach into the Australian market.
Qantas will roll out high-speed Wi-Fi services across its Australian domestic fleet for customers after striking a deal to tap into the National Broadband Network.
Leadership
Online employment search giant, Seek, has appointed a new marketing leader as its looks to kick off a brand transformation.
Leadership
Developing deeper, richer customer experiences is the top marketing priority for CMOs this year, with leading marketers embracing digital techniques, co-creation and collaboration to achieve it.
Digital Marketing
Can one of the world’s newest technologies successfully drive engagement around one of its oldest? The Royal Australian Mint is hoping that an investment in mobile games technology will be able to boost interest and engagement in a product with a history that stretches back more than 2500 years.
Leadership
In this exclusive excerpt from Deepend Group's new online book, Indepth: Experience Economy, Matt Whale, managing director of the innovation consultancy, How To Impact, explores the Experience Economy and how innovation platforms can help deliver ‘change’ for transformation-driven consumers.
Leadership
Wealth and financial management provider, AMP, has revealed the transformative changes it’s making to become a customer-centric business in its latest financials, shining a valuable light on what it takes to keep up with customers in the connected age.
Social Media
Twitter is looking to better assist brands with customers using its social media platform for customer service, offering two new tools to manage interactions.
There's nothing like raging success to bring on a pack of competitors, and that's exactly what's now happening in the enterprise-collaboration arena.
Digital Marketing
Our top 10 marketing and ad technology news stories this week features Holoco, SAP, Salesfusion, Mobify, IBM, Brightcove, Lytics, Zoomdata, MindMaze and Akamai.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
