All the latest marketing and ad technology for the week from SugarCRM, dotmailer, DotCMS, NetEngine, Pinterest, iTalent and Oracle Eloqua, Blab, Blismedia, Qualtrics and Interactive Intelligence.

The Queensland Building and Construction Commission (QBCC) has partnered with MuleSoft to help facilitate its goal of becoming a customer-first organisation through digital transformation.

There are plenty of reasons why Australian health insurance provider, Australian Unity, decided to launch a formal innovation program, its GM of retail health fund, Natalie Vogel, says.

It’s no longer a fad. In fact, video on mobile devices is now de rigeur for consumers and brands alike – and marketers are scrambling to catch up.

ADMA has struck partnerships with five industry associations and organisations to extend availability of its recently relaunched education program, ADMA IQ, across Australia.

Programmatic, split-funnel attribution and retargeting are no longer martech buzzwords, they’re viable solutions for marketers wanting a more solid return on their investment, according to Quantcast’s CEO and co-founder, Konrad Feldman.

Every customer is a unique individual. So why do so many companies struggle to see them that way?

Apple's feud with the U.S. Department of Justice over unlocking a passcode-protected iPhone has not altered the public perception of the company in the US, YouGov BrandIndex, a brand quality measurement firm, said today.

Digital transformation for Australia Post is less about the next set of products and services coming through, and more about creating an organisation that can adapt and create new business models quickly.

As social media becomes an integral part of everyday lives, the pressure is on marketers to adapt to the latest trends and find more powerful and authentic ways to connect with customers. We speak to social media, marketing and brand experts as they reveal what they believe marketers should look out for when leveraging social engagement and influence.

It takes more than just leadership skills to run a successful marketing team, and Defence Force Recruiting’s general manager for marketing, Pat Duffy reveals just what it takes to meet the industry’s ever-evolving demands.

CMO and CIO magazines in partnership with ADMA held the latest Executive Connections series event in Melbourne on 3 March to discuss how organisations can shift from digital disruption to customer-led innovation. Here are pictorial highlights from the day.

Digitising every aspect of business, as well as harnessing the data that comes from it for customer gain, are imperatives if organisations want to survive over the next three to five years, according to global CMO of enterprise information management vendor, OpenText.

Innovation is happening across every organisation, continuously. But it’s the ability to harness and scale those ideas, as well as disrupt traditional power hierarchies and corporate structures, that will make or break how established organisations compete in a digitised, customer-centric world.

Iconic agency leader, Todd Sampson, has added a third board role to his resume and joined influencer marketing company, Visual Amplifiers.

MLC, the wealth management division of National Australia Bank, is giving health insurance customers the opportunity to lower the cost of their premiums in return for data on their exercise, sleep and lifestyle patterns.

Technology has driven a lot of change in the out-of-home advertising space and providers like oOh!media have been instrumental in creating campaigns that boost engagement and customer experience with brands.

There's never any shortage of buzzwords in the IT world, but when it comes to AI, they can be hard to tell apart.

CIOs and CMOs who value their jobs are collaborating on digital transformations that require them to map out and connect customer interactions across every touchpoint. But this isn’t happening as much as it should.

The latest top marketing technology and ad tech news from CabinetM, Salesforce, TubeMogul, Emarsys, Mariana, GumGum, Rakuten, Crimson Hexagon, SalesPredict and Microsoft.