Focusing on pre-purchase and post-purchase engagement, and ensuring the whole business takes responsibility for customer experience, lie at the heart of Sono’s customer focus, its national brand and marketing manager claims.

Just how do marketers cope with the proliferation of big data and fast evolving digital platforms and become a brand serious about understanding and leveraging data and automation capabilities?

Telstra has added two telco heavyweights to its executive ranks across retail and technology, innovation and strategy.

Research and data analytics must be the foundations of today’s media activities in order to drive ROI on marketing action, Beiersdorf’s regional consumer research and insights claims.

What do enterprise users really think about these top marketing automation tools? Here they give a nod to favorite features and offer suggestions for improvement.

The race to stay ahead of the social media marketing game is forcing several companies to stretch the limits of what is achievable or authentic in the fast-evolving social space. So what are the things marketers should avoid doing when implementing an effective social media strategy?

In recent years, Woolworths has transformed its online capabilities to better meet the rising trend in businesses purchasing groceries.

The Google Analytics 360 Suite is a set of integrated data and marketing analytics tools designed to help enterprise marketers reach customers with the right message at the right time.

Australian pureplay online retailer, Kogan.com, announced it is set purchase of the Dick Smith online retail business, in order to continue the legacy of the Dick Smith brand and run the businesses as an online-only consumer electronics retailer in Australia and New Zealand.

Digital marketing company Performance Horizon’s VP of marketing, Erik Mikisch, speaks to CMO about how to be a more intelligent marketer in today’s fast-paced digital marketplace.

​oOh!media has struck an exclusive long term partnership with data and analytics company, Quantium to provide out of home (OOH) advertisers with an Australia first in audience-targeting capabilities.

Ladbrokes Australia’s inaugural chief marketing officer has quit the post after three years to pursue new opportunities.

Digitally agile marketers are hungrier than ever to connect with customers on social. And with a profit of over $US1 billion last quarter and over 1.59 billion users worldwide, Facebook remains an attractive and lucrative marketing tool.

Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users represent piles of potential customers, and today's savvy digital marketers want in on the action.

Western Australia-based water resources provider, Water Corporation, is looking to bring consistency and unity to its customer engagement approach and has brought on a new multi-channel technology platform to achieve it.

Data management technology player, Signal, is claiming an Australian first with an independent people-based advertising solution that aims to help brands extend their one-to-one engagement strategy into the digital media realm.

Facebook backpedaled on its ad-buying business for publishers after the company discovered an overwhelming volume of poor and fraudulent ads. However, banner ads and other 'valueless' ads won't simply disappear from the Web, regardless of Facebook's stance.

Marketers are ramping up investment into marketing automation software in 2016 yet half are still struggling to comprehend its impact.

Email has become the digital key to unlocking consumers online, the founder of dotmailer, Tink Taylor, claims.

Australia’s online advertising reached nearly $6 billion last year and grew by nearly a quarter over the previous year, the latest Interactive Advertising Bureau/PricewaterhouseCoopers report has revealed.