Australian SMB banking services provider, Tyro Payments, has appointed a new head of brand and marketing to its leadership team.

Artificial Intelligence (AI) in the form of ‘Larry, the Digital Analyst’ will soon be relied upon for various sales and marketing functions within Detmold Group, a South Australian family owned and operated manufacturer of paper and board-based packaging products.

Buzinga marketing and brand manager, Katelyn Duckworth, is driving a multi-faceted digital strategy - a task made easier given she has vast experience in digital leadership.

It’s time marketers and advertisers stopped giving digital a “free pass” and cracked down on the “fraudulent” and “murky” practices that continue to pervade the industry, Procter and Gamble’s chief brand officer, Marc Pritchard, says.

2016 was the year of measurement as marketing executives put data-driven marketing and advertising at the heart of their engagement strategy, the new Global Review of Data-Driven Marketing and Advertising report claims.

Snapchat changed how users communicate by making entertainment the main objective. But with its IPO approaching, the company faces new challenges -- namely generating revenue..

​ Artificial intelligence is the new user interface, workplace hierarchies are disappearing and technology design decisions must be made by humans for humans in order to realise desired outcomes, according to the latest Accenture technology trends report.

Any marketing leader worth their salt will tell you customer data is the backbone of the programs they plan and decisions they make today. And for Myer executive general manager for brand and marketing, Mike Scott, the retailer’s customer loyalty program is the “sleeping giant” that can provide the insights it needs to win over modern consumers.

All the latest martech and adtech product news from Aprimo, Oracle, Eyeota, AOL, Kargo, Local Measure, Neto, Datalog.ai, Box, Radius and Taptica.

Lifting member retention rates and securing a stronger brand presence nationally has seen Western Australian-based health insurance provider, HBF, invest and roll out a marketing automation platform in eight months.

Former NAB CMO, Sandra de Castro, has re-emerged as the new general manager of sales and marketing at AGL Energy.

Three heavy hitting Australian marketing leaders - Karen Ganschow, Suzana Ristevski and Analisa Kirby - are joining NAB’s marketing function as part of an aggressive expansion of the banking group’s customer leadership team.

Ask any marketer what’s on their to-do list in 2017, and they’ll tell you they have a project underway to achieve a 360-degree view of the customer, Tealium’s global CEO, Jeff Lunsford, says.

​From the recent launch of its geotargeting strategy to the release of its first Android app in October, along with a refreshed brand identity, online retailer, The Outnet, is on a continual push to evolve the customer experience, according to its executive vice-president.

RedBalloon has kicked off the new year by appointed a new chief marketing officer and chief technology officer.

Digital disruption, and the rise of the connected consumer through social networks and mobility, has made relevant and seamless customer experience the key to competitive advantage and sustainable growth.

Mexican fast food chain, Guzman y Gomez, has poached Vittoria Food and Beverage’s general manager of digital and marketing and entrepreneur, Lara Thom as its new marketing chief.

Fairfax Media has launched a campaign off the back of its latest Eye Tracking Research Study aimed at showcasing how readers are interacting with digital advertising formats across desktop and mobile formats.

More than half of Australian consumers will spend more with a retailer who offers a loyalty program over one who doesn’t, new research from Nielsen has found.

Marketing and IT leaders at Clorox partner closely on digital marketing and IoT initiatives intended to buttress the consumer packaged goods company's corporate growth strategy.