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Leadership

How to choose the right software

How do you choose the right software (or app) for your organisation? How do you sort through the sales hype? And how can you tell which vendor will be with you for the long haul and which will disappear after the sale?

Social Media

Facebook targets ads based on actual user purchases

Facebook has launched a program that will target advertisements based on what users have actually purchased, but said that advertisers will not have direct access to information that identifies the user.

Leadership

Marketing history: ANZ Stadium's Melinda Madigan

ANZ Stadium is in the midst of its biggest sporting year since the Sydney 2000 Olympic Games. Driving customer engagement with this historic array of content along with digital transformation are key for new marketing chief, Melinda Madigan.

Social Media

LinkedIn to buy Pulse, maker of mobile news reader app

LinkedIn, the world's largest professional networking site, continues to beef up its content publishing platform with its agreement to acquire Pulse, which makes a mobile news aggregation, reader and content distribution application.

Digital Marketing

Five big ideas to profit from analytics and Big Data

I believe making smart, fact-based decisions is absolutely essential to customer-centric leadership. I'm sure many of you reading this will say to yourselves, ‘We're already doing that’. Sorry, but you're probably not.

Leadership

The keys to smarter data analytics

During the IBM Smarter Analytics conference in Sydney this month, four of its key session speakers from Australia Post, IBM consulting,Telstra and American Express closed off the day by outlining their top tips for improving your approach to data analytics.

Leadership

4 barriers stand between you and Big Data insight

Over the past three years, the buzz around big data has continued to grow. While some dismiss it as so much hype, businesses around the world are taking notice: In its recently released 5th annual Digital IQ Survey, consulting firm PwC found 62 per cent of respondents believe big data can give them a competitive advantage.

Leadership

7 Habits of Highly Effective Tech Company CEOs

When I was at IBM, I spent some time in the Executive Resource program, which is designed specifically to prepare someone to be a CEO. The program includes classes by top executives and military officers who either were CEOs themselves or were on the short path to becoming a CEO.

Mobile app reads brainwaves to manage calls

A mobile app under development can filter phone calls and reroute them directly to voicemail by reading brain waves, cutting the need for users to press buttons on the smartphone screen.

Digital Marketing

Marketo IPO may spark suitors, including Salesforce.com

Cloud-based marketing automation vendor Marketo's plans to raise up to US$75 million in an initial public offering could influence larger companies to acquire the company, including Salesforce.com and SAP.

Social Media

Facebook Home goes after mobile market

Less than a year after Facebook called mobile one of its biggest risks, the social network has made another big move to attack the mobile market.

Leadership

5 strategic tips for avoiding a big data bust

Big data has arrived as a big business initiative. But the hip, experimental, ad hoc veneer of blending data streams to surface bold discoveries belies a massive cultural and technological undertaking not every organisation is ready for.

Leadership

How to master creative thinking

Just how did Steve Jobs and Marc Benioff of Salesforce.com fame become the gurus of creative thinking? Were they born with an inherent talent, or can you in fact learn to become a leading marketing innovator?

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

E-mail automation is a wonderful thing, especially for digital marketing. It's interesting to see how these tools are becoming more and m...

Claudia Evans

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

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Machine learning represents the future for digital marketing. I'm glad that there are strides being made in this direction and that even ...

Claudia Evans

Looker eyes benefits of machine learning to connect with customers

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I read you post full. It's really good .

Yusuf

Salesforce ups the Marketing Cloud ante with Datorama acquisition

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Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

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This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

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