Digital Marketing
Yahoo will stop honoring "Do Not Track" requests made by a user's browser. It will now actively attempt to track an individual's interactions with its site and its content.
Digital Marketing
AOL is pushing to become an elite advertising business with a new platform for buying and selling ads tied to big data.
Digital Marketing
In a keynote before leading advertising and marketers professionals, Marissa Mayer details Yahoo's growth on mobile and its new advertising options -- and talks up Tumblr.
Searching on Yahoo will now deliver local business reviews from Yelp, through a partnership that could help Yahoo search compete against Google, or at least make it more useful.
Social Media
Yahoo has acquired Vizify, a company that turns social media data into interactive visual aids such as infographics and videos, adding to the Internet giant's string of acquisitions designed both to get talent and access to new technologies and services.
Social Media
Users of Yahoo services will down the line have to use a Yahoo username to sign on to its services, as the company plans to phase out signing up to these services using Facebook and Google credentials.
If you think Yahoo has given up on search, think again. The company may have handed its back-end search operations to Microsoft, but Marissa Mayer thinks there's work to be done on mobile devices, particularly around contextual search.
Digital Marketing
Yahoo reported a 6 percent drop in revenue for the fourth quarter as sales of its display and search ads dropped compared to last year.
Digital Marketing
Forget search. The future of Yahoo is content. Yahoo's loss to Google in the search engine wars was already quite evident before the 2014 International CES, but CEO Marissa Mayer revealed a new focus for the company during her Tuesday keynote at the tech trade show.
Social Media
Where did you first learn about Amazon's crazy plan to deliver packages via drone? "60 Minutes"? The New York Times? Increasingly, the answer is likely to be Twitter, Facebook or Yahoo, and that's just how the online giants like it.
Social Media
Yahoo has acquired Ptch, the startup behind a mobile app that allowed users to combine photos and video on their phones into movies, and the service will shut down by January.
Digital Marketing
Yahoo has acquired SkyPhrase, a natural language processing startup, in a move that could improve Yahoo's ability to make sense of user queries and commands across any number of Yahoo products.
Digital Marketing
New polling from the Digital Advertising Alliance (DAA) highlights the importance of guidelines to limit Web companies' online tracking.
Digital Marketing
Google has rolled out a limited test of a new banner ad for Southwest Airlines that will display atop the results page for queries about that company, contradicting a long-standing pledge to never run such advertising.
Yahoo has acquired LookFlow, an image recognition company, as part of a plan to improve photo discovery on Flickr, Yahoo announced Wednesday.
Digital Marketing
Yahoo reported a 5 per cent drop in revenue for the third quarter, with the money it makes from display and search ads both continuing to decline.
Digital Marketing
Rogue web plug-ins that inject their own content over the top of legitimate ads are still in widespread use by unscrupulous advertisers – and Google, Yahoo and other major networks are keeping them in business, according to a recent study.
Leadership
In wide ranging discussion Wednesday, Yahoo CEO Marissa Mayer talked about the company's not-so-popular new logo, the status of her turnaround efforts and whether she's happier at Yahoo than she was at Google.
Yahoo's logo is now a little bit sleeker, under a redesign unveiled Wednesday in keeping with the company's reinvention efforts.
Digital Marketing
Yahoo has redesigned its Sports, Movies, Music, TV, omg, Games and Weather sites with a more consistent look and some personalized tools, the company said Tuesday.
Digital Marketing
For the first time since 2011, Yahoo topped Internet behemoth Google in Web traffic last month, according to Internet tracker comScore Inc.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
