Digital Marketing
An international study conducted by The Center for Generational Kinetics and commissioned by WP Engine reveals that Generation Z, born between 1996-2010, are willing to trade privacy for personalised experiences, prefer business to have both an online and physical presence, and that brands be socially accountable.
Digital Marketing
There is no shortage of marketplaces to satisfy the appetites of the most data-hungry organisations. But for some, their efforts might be better directed at utilising the data they already have right under their noses.
Digital Marketing
The generation after Millennials, Generation Z - defined as people born from the mid-1990s to the early 2000s - represents a dominant and powerful group. Considered a larger cohort than both the Baby Boomers and the Millennials, brands are starting to take notice and crafting strategies on how to deal with this ‘powerhouse’ group.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
Modern organisations live and die by their ability to collect, analyse and utilise data. When ...
Organisations are stuck on their digital journeys. Battling to get to scale and caught in ...
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
I have recently worked on Big Data while studying on my certificate exam SAA-C01 Braindumps provides authentic IT Certification exams pre...
samried
The CIO and CMO Perspective on Big Data
Thanks for sharing the insights. The findings are spot on according to several encounters we had with various brands in the luxury retail...
Xen Chia
Report: Only 11 per cent of brands use customer data effectively
I think they are overpriced. Don't you think so? I won't buy them.
Donna Green
Apple Watch arrives April 24, some models top $10K
Energy Makeovers provides services to building owners to reduce their energy consumption and emissions, including replacing halogen light...
samried
How one energy company is giving itself a social media makeover
That's an interesting use for biometrics, to actually assist in predictive analysis of campaign success.
Simon Smith
Facial recognition technology being used in a new out-of-home campaign