Australian banking giant Westpac is unveiling a new 'PayWear' wearable payment accessories and is set to partner with local designers to further build the range range.

Digital bracelets are just one of the martech initiatives Club Med is implementing this year in a bid to transform the resort experience.

Princess Cruises is expanding its global wearable technology program into Australia, equipping passengers onboard the Golden Princess with ‘Ocean Medallion’ devices in November 2018.

Fibit has launched Adventure Races, a new virtual race platform designed to boost health competition between friends and family on the move.

Carnival Australia is planning to bring its personalised wearable device experience to Australian shores following the launch overseas later this year.

Shifting marketing and communication practices from a product-oriented focus to a more holistic approach is what’s needed in today’s disruptive and evolving health and fitness industry, according to Runtastic CMO Stephanie Peterson.

Cryptography researchers at MIT and Harvard have developed software called Sieve that is designed to help users keep track of encrypted personal data and better manage it in the cloud.

MLC, the wealth management division of National Australia Bank, is giving health insurance customers the opportunity to lower the cost of their premiums in return for data on their exercise, sleep and lifestyle patterns.

Supermarket giant, Woolworths, is set to be one of the first apps available for Apple’s new smartwatch when it launches in Australia on 24 April.

Questions abound over how Apple's Watch will function when it's released later this year. But here's one feature: It will be able to serve ads, based on the location of wearers and their purchases.

The brand and startup partnership by Mondelēz International to drive mobile marketing innovation is already seeing encouraging results, according to Pollenizer CEO, Phil Morle.

Rewardle is bringing its digital customer loyalty program to smartwatches, the Melbourne startup has announced.

Jawbone has used data to inform, entertain—and retain—customers of its fitness band.

Rip Curl has launched a smartwatch for surfers that measures surf data and maps their ride on an interactive map.

Wearable devices “should be simple, easy to wear and be fashionable,” according to Rohildev Nattukallingal, the creator a ring that can control other electronic devices.

Foxtel's Fox Footy channel has launched a new marketing campaign using wearable technology to give AFL fans a more sensory experience of the game.

Australians are embracing wearable technology at a faster rate than their international counterparts, according to a new study into usage across consumers nationally.