The 15 most-common persuasion mistakes
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
Strategy
Bankwest customers to have adopted the financial institution’s Halo ring are now undertaking more than a quarter of their purchases via the wearable device.
Digital Marketing
Australian banking giant Westpac is unveiling a new 'PayWear' wearable payment accessories and is set to partner with local designers to further build the range range.
Social Media
Digital bracelets are just one of the martech initiatives Club Med is implementing this year in a bid to transform the resort experience.
Princess Cruises is expanding its global wearable technology program into Australia, equipping passengers onboard the Golden Princess with ‘Ocean Medallion’ devices in November 2018.
Digital Marketing
Fibit has launched Adventure Races, a new virtual race platform designed to boost health competition between friends and family on the move.
Digital Marketing
Carnival Australia is planning to bring its personalised wearable device experience to Australian shores following the launch overseas later this year.
Leadership
Shifting marketing and communication practices from a product-oriented focus to a more holistic approach is what’s needed in today’s disruptive and evolving health and fitness industry, according to Runtastic CMO Stephanie Peterson.
Digital Marketing
Cryptography researchers at MIT and Harvard have developed software called Sieve that is designed to help users keep track of encrypted personal data and better manage it in the cloud.
Digital Marketing
MLC, the wealth management division of National Australia Bank, is giving health insurance customers the opportunity to lower the cost of their premiums in return for data on their exercise, sleep and lifestyle patterns.
Digital Marketing
Supermarket giant, Woolworths, is set to be one of the first apps available for Apple’s new smartwatch when it launches in Australia on 24 April.
Digital Marketing
Questions abound over how Apple's Watch will function when it's released later this year. But here's one feature: It will be able to serve ads, based on the location of wearers and their purchases.
Digital Marketing
The brand and startup partnership by Mondelēz International to drive mobile marketing innovation is already seeing encouraging results, according to Pollenizer CEO, Phil Morle.
Digital Marketing
Rewardle is bringing its digital customer loyalty program to smartwatches, the Melbourne startup has announced.
Digital Marketing
Jawbone has used data to inform, entertain—and retain—customers of its fitness band.
Digital Marketing
Rip Curl has launched a smartwatch for surfers that measures surf data and maps their ride on an interactive map.
Digital Marketing
Wearable devices “should be simple, easy to wear and be fashionable,” according to Rohildev Nattukallingal, the creator a ring that can control other electronic devices.
Digital Marketing
Foxtel's Fox Footy channel has launched a new marketing campaign using wearable technology to give AFL fans a more sensory experience of the game.
Digital Marketing
Australians are embracing wearable technology at a faster rate than their international counterparts, according to a new study into usage across consumers nationally.
CMO’s State of CX leadership survey is a new annual research initiative gauging the state ...
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and ...
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
How JobAdder's CMO is bringing the human truth to B2B rebranding
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
Munstar Cook
How Super SA put customers at the heart of its digital transformation
Its a informative post thanks for sharing
Galaxy Education
The people and process smarts needed to excel in omnichannel retailing