People
It was the announcement of AstraZeneca’s COVID-19 vaccine being approved that really showcased the value of the company’s investment into video.
Digital Marketing
The Interactive Advertising Bureau (IAB) has refused to endorse secondary crediting for video within Nielsen’s Digital Content Ratings (DCR) product until qualifiers are introduced that meet agreed measurement standards.
Digital Marketing
From his studio in Auckland, Pat MacFie leads a team of video professionals that would put some independent production houses to shame. But he's not running an independent video production house. Instead, his group is part of an internal marketing agency producing content to help attract and retain customers for the online business software maker, Xero.
Video content is playing an increasingly important role in demand generation as well as customer lifecycle engagement for Cochlear, as the group seeks to improve the lives of the hearing impaired globally.
Social Media
Live mobile video isn't new, but many of today's most popular social media companies are investing heavily in the technology, and they're pushing more live broadcasts to their users' feeds. The development has significant potential implications for digital marketers and the enterprise.
Digital Marketing
By 2019, video is set to command an estimated of 80 per cent of all Internet traffic. To leverage this proliferation of video consumption, Adobe is integrating a new shoppable video platform in a bid to enhance the next generation in digital consumer interaction.
Social Media
Facebook is preparing a new way to show videos on the social network and opening the door to a new source of advertising revenue at the same time.
Digital Marketing
The latest Australia and New Zealand Content Marketing Survey released by Castleford revealed 97 per cent of respondents plan to maintain or increase the time and resources they commit to content marketing.
Social Media
With video advertising growing at a rapid pace, the pressure is on brands to look towards more innovative ways of generating shareable content.
Social Media
Conventional wisdom suggests timing is everything, but money and power certainly sway things as well. Being first only matters until it doesn't.
Social Media
Facebook has released a new app for making videos that it thinks can win over the competition by allowing collaboration among friends.
Social Media
There's nothing like a brand-new medium to put marketing departments into overdrive, and it would be hard to find a better example than the recent, rapid-fire arrival of live-stream video apps Meerkat and Periscope.
Social Media
You're going to be hearing a lot about a new app called Meerkat.
Social Media
Facebook is acquiring QuickFire Networks, a video processing and transcoding company that should help the social network deliver video more efficiently to its users as more of it shows up in their feeds.
Social Media
The number of videos in people's Facebook feeds grew by 3.6 times over the past year, the company says, a trend likely to grow as the company pushes deeper into video.
Social Media
Twitter discussed its plans for more advanced video editing and publishing tools in November, and thanks to a TechCrunch report, we're getting a better idea of what that video feature may entail.
Digital Marketing
Yahoo is acquiring the video advertising platform BrightRoll for $640 million, in a move that could help to offset declines in its traditional display ad business.
Digital Marketing
Amazon will pay US$970 million to acquire Twitch, a site for live video broadcasts of people's video gaming sessions.
Social Media
A stronger set of features, possibly including payments, might be coming to Facebook's messaging properties now that former PayPal president David Marcus has come to work for the social network.
Social Media
acebook will soon be listening to its users -- literally -- but some of them wish it would cover its ears.
Social Media
An assortment of video ads will soon start appearing in Facebook users' feeds as the company grasps at a larger slice of the lucrative TV advertising market.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
