Digital Marketing
Building brand desire, opening up occasions and getting consumers to trade up are just some of the wins Moet & Chandon is already seeing from its world-first shoppable video advertising debut with New Corp Australia.
Digital Marketing
A direct challenge to linear and catch-up TV competitors for attention on the big screen, diversity and credibility of creator content, and short and longform campaign outcomes are three ways YouTube is hoping to win more advertiser spend to its platform.
Digital Marketing
Veteran media executive, Kim Williams, is no stranger to new or unproven ideas. Fifteen years ago, he was involved in bringing video onto mobile phones in his role as chief executive at Foxtel – an idea which garnered its share of detractors.
Digital Marketing
The latest IAB Australia and SMI advertising reports paint a stellar picture of Australia’s advertising spend and appetite during 2021 and into the New Year despite the ongoing pandemic conditions and social setbacks of December and January’s influx of cases.
Digital Marketing
The quest for marketing alignment and improved campaign execution and efficiency across its dealer network has seen Kia Australia kick-off a digital marketing pilot with home-grown adtech player, Cartelux.
Digital Marketing
Australia’s digital advertising market experienced a robust comeback during the last quarter of 2020, reporting nearly 30 per cent spend increases compared to Q3 and over 20 per cent growth year-on-year buoyed by significant video advertising spend.
Digital Marketing
Optus Sports has struck a deal with supply-side adtech platform vendor, Magnite, as its preferred digital advertising partner as it looks to strengthen its position as a broadcast video on-demand (BVOD) provider.
Digital Marketing
Australian brands and agencies spent $9 billion on digital advertising in the 2019 financial year, a jump of 7.1 per cent from the previous year, according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report.
Digital Marketing
Internet advertising growth is waning and expected to slow even further as take-up matures in the next three years. And Australia’s predictions are looking even worse than those globally.
Digital Marketing
The trust deficit continues to grow between companies and consumers - and to succeed companies must measure and capitalise on their trust assets, according to PwC Australia's entertainment and media industry leader, Megan Brownlow.
Digital Marketing
Video and mobile advertising increases have driven a 13.2 per cent year-on-year growth in digital advertising according to the Australian Online Advertising Expenditure Report released by IAB/PwC.
Digital Marketing
Telstra is writing off investment in fledging video adtech and platform player, Ooyala, and will exit the adtech side of the business after it failed to meet performance expectations.
Digital Marketing
A lack of expertise in programmatic video advertising, not just brand safety fears, is holding back an otherwise hungry pack of Australian brands keen to invest in new and innovative digital video advertising solutions.
Digital Marketing
It’s no longer a fad. In fact, video on mobile devices is now de rigeur for consumers and brands alike – and marketers are scrambling to catch up.
Digital Marketing
Video and mobile advertising both experienced double-digit growth in the first three months of the year as digital advertising spend reached $1.15bn, IAB’s latest report reveals.
Digital Marketing
Video advertising has had another stellar year in terms of revenue and yield as advertisers increasingly deflect spend from other channels such as free-to-air TV and print.
Digital Marketing
Telstra is set to bring more personalised video content and advertising to customers after spending US$270 million (AUD $291m) on boosting its stake in Silicon Valley-based video analytics platform provider, Ooyala, to 98 per cent.
Social Media
Marketers are failing to take advantage of the rising engagement opportunities available to them via social video channels such as Vine, Instagram Video and Snapchat, a new report claims.
Social Media
Facebook has announced the global availability of its Premium Video Ads and supporting video metrics for advertisers across the social media site.
Digital Marketing
Online advertising is continuing on its rapid growth trajectory, recording a 17.1 per cent year-on-year expenditure increase in the first quarter of the year, the Interactive Advertising Bureau (IAB) reports.
Digital Marketing
The Interactive Advertising Bureau (IAB) has launched a video advertising council to provide guidance and support around video advertising trading practices.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
