Digital Marketing
The trust deficit continues to grow between companies and consumers - and to succeed companies must measure and capitalise on their trust assets, according to PwC Australia's entertainment and media industry leader, Megan Brownlow.
Digital Marketing
Video and mobile advertising increases have driven a 13.2 per cent year-on-year growth in digital advertising according to the Australian Online Advertising Expenditure Report released by IAB/PwC.
Digital Marketing
Telstra is writing off investment in fledging video adtech and platform player, Ooyala, and will exit the adtech side of the business after it failed to meet performance expectations.
Digital Marketing
A lack of expertise in programmatic video advertising, not just brand safety fears, is holding back an otherwise hungry pack of Australian brands keen to invest in new and innovative digital video advertising solutions.
Digital Marketing
It’s no longer a fad. In fact, video on mobile devices is now de rigeur for consumers and brands alike – and marketers are scrambling to catch up.
Digital Marketing
Video and mobile advertising both experienced double-digit growth in the first three months of the year as digital advertising spend reached $1.15bn, IAB’s latest report reveals.
Digital Marketing
Video advertising has had another stellar year in terms of revenue and yield as advertisers increasingly deflect spend from other channels such as free-to-air TV and print.
Digital Marketing
Telstra is set to bring more personalised video content and advertising to customers after spending US$270 million (AUD $291m) on boosting its stake in Silicon Valley-based video analytics platform provider, Ooyala, to 98 per cent.
Social Media
Marketers are failing to take advantage of the rising engagement opportunities available to them via social video channels such as Vine, Instagram Video and Snapchat, a new report claims.
Social Media
Facebook has announced the global availability of its Premium Video Ads and supporting video metrics for advertisers across the social media site.
Digital Marketing
Online advertising is continuing on its rapid growth trajectory, recording a 17.1 per cent year-on-year expenditure increase in the first quarter of the year, the Interactive Advertising Bureau (IAB) reports.
Digital Marketing
The Interactive Advertising Bureau (IAB) has launched a video advertising council to provide guidance and support around video advertising trading practices.
Digital Marketing
Global mobile advertising spending is forecast to hit US$41.9 billion (AUD$47.6bn) by 2017, driven by display formats and video categories.
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