A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Strategy
Lenovo is on a journey to become more customer-led, although its customer experience chief is the first to admit it's not there yet.
Digital Marketing
While consumer adoption of voice technology in Australia is booming, brands are lagging behind incorporating voice into their marketing strategies, seeing it as more of a novelty than as a viable branding tool. However, it is the brands that get on the front foot of voice which will have an advantage as the technology matures, experts say.
Leadership
Aiming for bigger and better digital experiences could well be a double-edged sword for marketers and in fact lead to poorer experiences for customers, Riverbed's CMO says.
Customer Experience Management
Medibank recently underwent a digital experience transformation, a move that's resulted in the My Medibank app becoming the highest-rated private health insurance app in the Apple Store in June 2017 and led to a raft of other benefits.
Digital Marketing
Online retailer, Kogan, and the McGrath Property group have come out tops on a new list of Australia's most mobile ready brands.
Digital Marketing
Getting ahead of the competition in the fresh food industry isn’t easy, but Aussie Farmers Direct's new digitally agile marketing strategy is set to boost customer engagement and retention.
Digital Marketing
“When I say the website should be the hub of the brand, I get some funny looks from people, but even if you have a bricks-and-mortar store, visuals online can still affect sales,” Sur La Table’s senior vice-president of digital, Kevin Ertell, said. Speaking at the Online Retailers Conference 2016 in Sydney, Ertell argued retailers need to build an engaging, visually-driven website to help influence customers and strengthen a community around your brand.
Digital Marketing
Mobile is quickly emerging as a vital component for ecommerce, but despite its growing use, companies are failing to deliver a truly satisfying mobile customer experience, a new study claims.
Digital Marketing
Digital booking platforms are quickly disrupting traditional sectors such as healthcare. And just like any fast-growing business, they need a scalable solution to keep on top of their customer service game.
Digital Marketing
Rapid changes in technology, along with growing customer expectations for a seamless digital banking experience, means the pressure is on for financial institutions to deliver a more innovative user experience (UX) than ever before.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been