Lenovo is on a journey to become more customer-led, although its customer experience chief is the first to admit it's not there yet.

While consumer adoption of voice technology in Australia is booming, brands are lagging behind incorporating voice into their marketing strategies, seeing it as more of a novelty than as a viable branding tool. However, it is the brands that get on the front foot of voice which will have an advantage as the technology matures, experts say.

Aiming for bigger and better digital experiences could well be a double-edged sword for marketers and in fact lead to poorer experiences for customers, Riverbed's CMO says.

Medibank recently underwent a digital experience transformation, a move that's resulted in the My Medibank app becoming the highest-rated private health insurance app in the Apple Store in June 2017 and led to a raft of other benefits.

Online retailer, Kogan, and the McGrath Property group have come out tops on a new list of Australia's most mobile ready brands.

Getting ahead of the competition in the fresh food industry isn’t easy, but Aussie Farmers Direct's new digitally agile marketing strategy is set to boost customer engagement and retention.

“When I say the website should be the hub of the brand, I get some funny looks from people, but even if you have a bricks-and-mortar store, visuals online can still affect sales,” Sur La Table’s senior vice-president of digital, Kevin Ertell, said. Speaking at the Online Retailers Conference 2016 in Sydney, Ertell argued retailers need to build an engaging, visually-driven website to help influence customers and strengthen a community around your brand.

Mobile is quickly emerging as a vital component for ecommerce, but despite its growing use, companies are failing to deliver a truly satisfying mobile customer experience, a new study claims.

Digital booking platforms are quickly disrupting traditional sectors such as healthcare. And just like any fast-growing business, they need a scalable solution to keep on top of their customer service game.

Rapid changes in technology, along with growing customer expectations for a seamless digital banking experience, means the pressure is on for financial institutions to deliver a more innovative user experience (UX) than ever before.