Strategy
Lenovo is on a journey to become more customer-led, although its customer experience chief is the first to admit it's not there yet.
Digital Marketing
While consumer adoption of voice technology in Australia is booming, brands are lagging behind incorporating voice into their marketing strategies, seeing it as more of a novelty than as a viable branding tool. However, it is the brands that get on the front foot of voice which will have an advantage as the technology matures, experts say.
Leadership
Aiming for bigger and better digital experiences could well be a double-edged sword for marketers and in fact lead to poorer experiences for customers, Riverbed's CMO says.
Customer Experience Management
Medibank recently underwent a digital experience transformation, a move that's resulted in the My Medibank app becoming the highest-rated private health insurance app in the Apple Store in June 2017 and led to a raft of other benefits.
Digital Marketing
Online retailer, Kogan, and the McGrath Property group have come out tops on a new list of Australia's most mobile ready brands.
Digital Marketing
Getting ahead of the competition in the fresh food industry isn’t easy, but Aussie Farmers Direct's new digitally agile marketing strategy is set to boost customer engagement and retention.
Digital Marketing
“When I say the website should be the hub of the brand, I get some funny looks from people, but even if you have a bricks-and-mortar store, visuals online can still affect sales,” Sur La Table’s senior vice-president of digital, Kevin Ertell, said. Speaking at the Online Retailers Conference 2016 in Sydney, Ertell argued retailers need to build an engaging, visually-driven website to help influence customers and strengthen a community around your brand.
Digital Marketing
Mobile is quickly emerging as a vital component for ecommerce, but despite its growing use, companies are failing to deliver a truly satisfying mobile customer experience, a new study claims.
Digital Marketing
Digital booking platforms are quickly disrupting traditional sectors such as healthcare. And just like any fast-growing business, they need a scalable solution to keep on top of their customer service game.
Digital Marketing
Rapid changes in technology, along with growing customer expectations for a seamless digital banking experience, means the pressure is on for financial institutions to deliver a more innovative user experience (UX) than ever before.
Necessity has always been the mother of invention. And amid the challenges and uncertainty COVID-19 ...
For marketers working their way through the fallout from COVID-19, there has been an inevitable ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
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Kavin kyzal
How to manage social media during Covid-19
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Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
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Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia