You don't need a big budget to be successful with social media, according to Walmart's director of social strategy. Here are five steps your business can follow to reap the benefits.

A new data analysis has found that iPad users prefer to use their tablet in landscape mode, and tend to use their device most during the first half of the week, late in the evening.

For a product once described as Twitter with a business model, Yammer is becoming more nuanced, morphing into an important feature set that will cross over among Microsoft applications. Just as important, it continues seeing growth and popularity among businesses, where it can act as a hook that can encourage current Microsoft customers to upgrade and adopt Microsoft cloud services.

A US-based social data intelligence provider claims to have found the dollar value of a Tweet for businesses, offering marketers a sought-after revenue metrics into the social sphere.

Taking a page from Twitter's playbook, Facebook started to roll out the use of hashtags.

A cheery new YouTube video called "Facebook - The Musical" is on its way to going viral at more than 500,000 views during its first few days on the Web, thanks to a campy crew of crooners singing the praises of the social network.

New research released by Microsoft on Tuesday dives into raging debate of whether social tools like Twitter, Microsoft Lync, and Facebook belong in the business realm. Do they enable employees to become more productive, or are they distractions that should be limited in the workplace? The answer, it seems, depends on what country you work in.

This week Twitter announced a bold expansion of its year-old Twitter Cards program, giving marketers a new way to directly obtain interested business leads via the social media service.

Twitter has rolled out Twitter Amplify, an official program that lets broadcast companies and their advertisers push out promoted tweets. The move is aimed at tapping into the lucrative second screen market of consumers simultaneously watching TV and interacting through mobile and other devices.

While Google promotes its Glass head-mounted display as a new way for people to receive and document information on the fly, several social networking companies including Facebook, Twitter and Tumblr now want a piece of the action, by offering social applications on the device.

Twitter has acquired Lucky Sort, a data analytics company, in a move that could give the social network deeper insights into its users' tweets and how to best place advertisements on its site.

Some Google Glass users are less than thrilled with the computerised eyeglasses that supposedly will replace the smartphone one day.

When Dunkin' Donuts executives were deciding how to respond on Twitter and Facebook to the Boston Marathon bombings, they acted like what they are - members of a grieving Boston community.

Australian businesses and their consumers are on different communication plains when it comes to customer service, according to a new report from Fifth Quadrant.

Twitter is expanding its self-service advertising platform so that any business in the US can pay the site to promote its accounts and tweets.

Facebook has seen some growth in its active users, but Twitter has become the fastest growing social platform in the world, according to Global Web Index.

CMO’s regular round-up of controversial, thought-provoking or otherwise entertaining stories about marketers and marketing activities worldwide.

Twitter has long been a go-to source for breaking news and silly micro-memes, however the social service may be gearing up to transform into a multi-media über platform. Last week, we learned about Twitter's plans to launch a music streaming service, and now the company is laying the groundwork to stream video content.

Twitter is aiming to give marketers more control in how they advertise on the site by giving them access to its API through third-party service companies.