A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Social Media
Twitter offers significantly more value when it comes to getting the message out about events, generates up to four times more revenue and page views than LinkedIn or Facebook, a new Australian report claims.
Social Media
Twitter is ramping up its mobile advertising capabilities with a new mobile apps install that will bring more ads into user feeds, as well as an acquisition in the programmatic mobile advertising space.
Social Media
Amazon is letting consumers add items to their shopping cart straight from Twitter. All it takes is a hashtag.
Social Media
Twitter on Tuesday turned in some healthy sales figures for the first quarter, though its net loss grew substantially compared to last year.
Digital Marketing
Mobile users of Google's search and YouTube service will soon see more targeted ads that take them straight to the installation pages for advertisers' mobile apps.
Social Media
Twitter has taken a slow approach in the rollout of new ad products and changes to the user interface, but that's beginning to change. Following its deeper integration with MoPub, Twitter is expected to reveal a series of new ad products alongside a refined and more feature-rich user experience.
Digital Marketing
Apple will integrate music identification technology created by Shazam into the next version of iOS, but could go much further than simple song naming.
Social Media
Aiming to play a bigger role in analyzing tweets and sharing the resulting insights with advertisers and other businesses, Twitter has acquired Gnip, its partner for the past few years.
Social Media
Real-time chatter about television abounds on Twitter, offering a potentially lucrative opportunity for advertising. The social network is looking to make the most of it, announcing a series of deals Monday to better monetize tweets about TV shows around the world.
Social Media
Deliberate status updates are losing luster as quick, impromptu, short-lived activity on social media gathers momentum. If the first phase of social media was a massive effort to share our online identities, this current wave is all about fleeting encounters.
Social Media
Socialbakers, a social media analytics company from the Czech Republic that tracks online conversations, has raised $26 million (£15 million) in a move that values the business at close to $200 million.
Social Media
Twitter faces growing pressure to attract new users and dramatically increase engagement on the platform. Can it ever rival the numbers and growth of Facebook?
Social Media
Twitter Wednesday reported that fourth quarter sales more than doubled over the past year, but the company nevertheless spooked investors by acknowledging a slowdown in new user growth and in user engagement.
Social Media
Twitter will give researchers access to its public and historical data to help them get insights on a wide variety of issues.
Social Media
Twitter has reported its first earnings as a public company, revealing that sales more than doubled from a year ago, though it still hasn't managed to turn a profit.
Social Media
Twitter is preparing to launch an ecommerce platform that will enable users to purchase goods directly through the site, according to reports.
Social Media
The two major social sites, Facebook and Google+, are embracing opposite strategies for the future, but they are heading to the same place: To add social intelligence to everything you do.
Social Media
Taking another page from social rival Twitter, Facebook launched a new Trending feature that will show users the most popular topics being discussed on the social network.
Digital Marketing
Burberry has reported strong results in the third quarter to 31 December and has said that its digital drive is outperforming other areas of the business.
Social Media
The way consumers identify themselves on Twitter can now be used by marketers in their decisions to place ads in individual feeds, under a new expansion of the site's advertising program.
Social Media
If one of your crazy relatives has ever posted an epic political rant on Facebook, you know that conversations on the social networking site can quickly spiral out of control. You can't take a conversation elsewhere--like off your relative's page, for instance--or start your own subthread. But Facebook has just bought social discussion start-up Branch with an eye toward developing a new product that will--hopefully--change how we talk to each other on Facebook.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been