Twitter

Social Media

Snapchat and Twitter violate each other's personal space

Things are about to get testy between the Snapchat ghost and Twitter's birdie as the popular Internet companies invade each other's space: Twitter has launched a private group messaging feature, while Snapchat added news content.

Social Media

Twitter looks to expand advertising efforts beyond its own site

So far, Twitter's advertising team has concentrated on sponsored tweets and variants thereof that appear on Twitter.com and the company's mobile apps. But as the Wall Street Journal reports, Twitter is looking at a new place to put its ads: other websites.

Social Media

How brands can convert Facebook users into customers

Marketing is sometimes considered a niche form of storytelling, but its stories mean nothing if they don't make brands resonate with potential customers and ultimately lead to sales. Many modern marketers view the people who connect with their brands on social media as potential leads that could become customers.

Social Media

See yah, Facebook. Teens prefer Instagram

Teenage users have been drifting away from Facebook for the last few years, but now it seems they're in a mad rush to get off the world's largest social network.

Social Media

Apple Lays Out Its Social Media Aspirations

Apple CEO Tim Cook unequivocally tells PBS' Charlie Rose that the company has no plans to be in the social media business. "We have no plans to be in the social networking area," he tells Rose without hesitation.

Social Media

Twitter testing a 'buy button'

Twitter is testing a way for its users to purchase digital music and other products through the social networking application, with the goal of making mobile shopping easier, the company said in a blog post.

Digital Marketing

How social networks are changing mobile advertising

For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.

Social Media

Twitter Flips Ad Model to Rival Facebook's Structure

Twitter is moving away from its cost-per-engagement model for ads and putting objectives like app installs, follows and leads front and center. Campaigns on Twitter will now begin with the end goal in mind, enabling advertisers to only pay for specific actions they deem most effective in achieving that objective.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Hello , great article!Fake followers have really become a big issue that needs to be identified and bring to an end.You can also include ...

Caitlyn Davis

Fake Twitter-follower market is adapting, growing, and getting ever cheaper

Read more

Did anyone proofread this document before it was published?

Beau Ushay

CMO Momentum 2020: How to embrace agile marketing

Read more

he decision to limit the initial version of the code to two US companies is discriminatory and will inevitably give an unfair advantage t...

Azeem Sohail

Google hits out at ACCC draft code of conduct for news media negotiations

Read more

You’re a warrior woman from way back. Just let the muscle memory take over!

Hannah Sturrock

Why fear trumps marketing theory - Marketing edge - CMO Australia

Read more

Blog Posts

Creating a culture club builds ownership of teamwork

Workplace cultures are the sum of everyone’s beliefs, behaviours, attitudes and skills. This means that no single person is responsible for culture, it belongs to the team.

Colin D Ellis

Culture change expert, author

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Sign in