Marketers and advertisers shudder when they think about the great consumer rush to mobile. With a smartphone's tiny screen and a mobile consumer's fleeting attention span, marketers face an enormous challenge capitalizing on mobility.

CMO and Twitter partnered on a roundtable in April to discuss the opportunities and challenges associated with engaging with customers at the right time, place and what relevancy looks like. Here are pictorial highlights form the event.

Twitter advertisers now have the ability to only pay for actions that align with their marketing objectives thanks to the latest offering from the social media giant.

Performing a search on Google now also displays relevant tweets from Twitter. The integration will widely distribute Twitter content beyond its own site and is also aimed at adding a new real-time element to Google search results.

Brands and executives that haven’t yet realised social media as a new way of working or seen its potential beyond customer support could be missing out on an opportunity to help their organisations grow.

Soon, when you do a search on your iPhone for someone's contact info, a recent tweet from them might also pop up.

Beacon technology usage is expected to get a significant boost after Twitter became one of the strategic investors injecting US$18 million into US-based proximity marketing vendor, Swirl Networks.

Conventional wisdom suggests timing is everything, but money and power certainly sway things as well. Being first only matters until it doesn't.

Social content aggregator, Stackla, has struck a partnership with Hootsuite to enable users to harness its content marketing tools within the social relationship platform’s dashboard.

There's nothing like a brand-new medium to put marketing departments into overdrive, and it would be hard to find a better example than the recent, rapid-fire arrival of live-stream video apps Meerkat and Periscope.

Marketing to millennials on new media platforms needs to be authentic and embedded in the way you do business, otherwise they won't respond, Pegasystems’ CMO and CTO agree.

Twitter is about to catch up to Facebook circa 2011. The self-styled information network recently announced it will partner with Foursquare to let users tag your tweets with specific locations. Until now, including a location in a tweet only added the general area individuals were in, such as a city.

Data is the new bacon and we have an unhealthy obsession with it, according to director of KNA Insights and Analytics Solution Center at Kellogg, Aaron Fetters.

The insight gained from a single tweet might not be worth much, but what about from a million?

You're going to be hearing a lot about a new app called Meerkat.

Here's an idea for the next version of Twitter that might crystallize the service's value: The Twitter Daily Favorite.

Things are about to get testy between the Snapchat ghost and Twitter's birdie as the popular Internet companies invade each other's space: Twitter has launched a private group messaging feature, while Snapchat added news content.

The next time you are too busy to access your Twitter feed or have a bad Internet connection, the social network will help you get updated with a quick recap of the key tweets you have missed.

So far, Twitter's advertising team has concentrated on sponsored tweets and variants thereof that appear on Twitter.com and the company's mobile apps. But as the Wall Street Journal reports, Twitter is looking at a new place to put its ads: other websites.

Twitter discussed its plans for more advanced video editing and publishing tools in November, and thanks to a TechCrunch report, we're getting a better idea of what that video feature may entail.

Photo-sharing site Instagram said Wednesday that its active monthly user base reached 300 million, a dramatic 50% increase in the past nine months.