A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Digital Marketing
Quantium, Fetch TV and Adgile Media are claiming their new data partnership is set to close the loop on TV advertising effectiveness for consumer goods brands.
Digital Marketing
A fresh take on TV digital services and a new on-demand app offering have debuted today from Foxtel and Network 10 as the pair look to shore up their consumer streaming pitches.
Digital Marketing
The Covid-19 crisis has led to a steady rise in TV and catch-up viewing each week in March, according to the latest figures from ThinkTV.
The first tranche of VOZ insights have arrived, highlighting the incremental reach BVOD delivers and the combined linear and on-demand TV viewing behaviour of Australian consumers.
Digital Marketing
The latest total TV viewing measurement from OzTAM, Virtual Australia, is about to arrive. Here, we explain how this new marketing measurement has been created and what it promises
Leadership
Nine’s half year results are out, the media conglomerate reporting revenue of just under $1.2 billion, group EBITDA of $251 million, and a net profit after tax of $114 million. Post specific items, the statutory net profit was $102 million, down 41 per cent. Net profit after tax and minority interests was $115 million, down 9 per cent.
Leadership
As the half year results roll in, the news isn’t great for Seven West Media, which reported a loss of $67 million. Total revenue was down 3.2 per cent to $773.3 million.
Digital Marketing
In just weeks, Australian advertisers will get what many in the industry see as a game-changing capability for gauging what modern television consumption, reach and frequency truly looks like.
Measurement & Analytics
9Galaxy will become the technology underpinning a common demand-side buying platform (DSP) for the television industry after Australian broadcasters joined forces to agree to a unified platform for advertising.
Digital Marketing
The makers behind a new addressable TV solution bringing owned and third-party data to TVC media buying say the tool will finally give marketers the ability to target broadcast audiences as granularly as they do in other digital channels.
Digital Marketing
B2C marketers have skewed too far towards activation-based advertising in the face of digital and should reset the balance firmly towards brand building if they want to build growth.
The ACCC has launched legal proceedings against Trivago, alleging the travel comparisons site has spent more than four years misleading consumers via advertising about the best deals available to them and has potentially harmed competition as a result.
Digital Marketing
Network Ten and Multi Channel Network (MCN) have confirmed they will cease their advertising sales representation arrangement, effective 1 January 2019, as the broadcast network takes its sales in-house.
Digital Marketing
Industry broadcasting behemoths have welcomed news of OzTAM and Nielsen’s new integrated database aimed at providing a more complete picture of TV viewing in Australia.
Digital Marketing
The majority of advertising, marketing and media professionals are “uninformed” about the media consumption habits and attitudes of ‘normal’ Australians, according to findings in ThinkTV’s first AdNation 2017 study.
Nine’s former revenue chief and group sales and marketing director, Peter Wiltshire, has re-emerged with a new business representing media clients that want a presence in Australia.
Digital Marketing
Telstra’s CMO says a shake-up of the commercial model for TV is vital if free-to-air providers hope to stay relevant to marketers being lured away by more fashionable digital options.
Digital Marketing
CMOs are mistakenly being judged on their ability to invest in “fashionable” new digital media channels instead of the demonstrable commercial returns that TV delivers, Channel 7’s CEO claims.
Digital Marketing
The first results of ThinkTV’s $1 million study into TV advertising are in and suggest the broadcast channel provides the best return on investment for FMCG brands in Australia.
Digital Marketing
ThinkTV has joined forces with noted media academic, Professor Karen Nelson-Field, on a new Smart Lab that will tap artificial intelligence technologies to help improve the way TV advertising performance is gauged.
Digital Marketing
Telstra-owned Ooyala has made its second acquisition in nine months, picking up cloud-based media logistics and workflow software vendor, Nativ, for an undisclosed sum.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system