Media channels vary greatly in their ability to generate sales growth over the short to long term, with the rate of diminishing returns, scale and risk key elements in achieving the optimal media mix for your brand.

Four in five connected TV viewers are comfortable with some of their data being shared with advertisers and half are ok with brands knowing what shows they’re watching regularly, a new report claims.The findings come as a fresh study by GroupM into brands and media opportunities post-pandemic highlights the complexity and opportunity around TV and streaming content in a rapidly changing landscape dominated by US-based streaming providers.

TV’s short-term as well as long-term contribution to sales and marketing ROI has taken centre stage in the latest edition of The Payback Series research released this week.

Broadcast video on-demand services have proven the exceptional performer in the TV category during what was a volatile year for the television ecosystem, ThinkTV’s latest figures show.

Quantium, Fetch TV and Adgile Media are claiming their new data partnership is set to close the loop on TV advertising effectiveness for consumer goods brands.

A fresh take on TV digital services and a new on-demand app offering have debuted today from Foxtel and Network 10 as the pair look to shore up their consumer streaming pitches.

The Covid-19 crisis has led to a steady rise in TV and catch-up viewing each week in March, according to the latest figures from ThinkTV.

The first tranche of VOZ insights have arrived, highlighting the incremental reach BVOD delivers and the combined linear and on-demand TV viewing behaviour of Australian consumers.

The latest total TV viewing measurement from OzTAM, Virtual Australia, is about to arrive. Here, we explain how this new marketing measurement has been created and what it promises

Nine’s half year results are out, the media conglomerate reporting revenue of just under $1.2 billion, group EBITDA of $251 million, and a net profit after tax of $114 million. Post specific items, the statutory net profit was $102 million, down 41 per cent. Net profit after tax and minority interests was $115 million, down 9 per cent.

​As the half year results roll in, the news isn’t great for Seven West Media, which reported a loss of $67 million. Total revenue was down 3.2 per cent to $773.3 million.

In just weeks, Australian advertisers will get what many in the industry see as a game-changing capability for gauging what modern television consumption, reach and frequency truly looks like.

9Galaxy will become the technology underpinning a common demand-side buying platform (DSP) for the television industry after Australian broadcasters joined forces to agree to a unified platform for advertising.

The makers behind a new addressable TV solution bringing owned and third-party data to TVC media buying say the tool will finally give marketers the ability to target broadcast audiences as granularly as they do in other digital channels.

B2C marketers have skewed too far towards activation-based advertising in the face of digital and should reset the balance firmly towards brand building if they want to build growth.

The ACCC has launched legal proceedings against Trivago, alleging the travel comparisons site has spent more than four years misleading consumers via advertising about the best deals available to them and has potentially harmed competition as a result.

Network Ten and Multi Channel Network (MCN) have confirmed they will cease their advertising sales representation arrangement, effective 1 January 2019, as the broadcast network takes its sales in-house.

Industry broadcasting behemoths have welcomed news of OzTAM and Nielsen’s new integrated database aimed at providing a more complete picture of TV viewing in Australia.

The majority of advertising, marketing and media professionals are “uninformed” about the media consumption habits and attitudes of ‘normal’ Australians, according to findings in ThinkTV’s first AdNation 2017 study.

Nine’s former revenue chief and group sales and marketing director, Peter Wiltshire, has re-emerged with a new business representing media clients that want a presence in Australia.

Telstra’s CMO says a shake-up of the commercial model for TV is vital if free-to-air providers hope to stay relevant to marketers being lured away by more fashionable digital options.