Digital Marketing
Three months in to a marketing technology-led transformation to bring voice of the customer in to the Village Roadshow business, digital and customer marketing leader, Clare Smith, rolled out a DMP trial. It was a big mistake.
Digital Marketing
Adobe has taken another definitive step into the adtech space, acquiring video programmatic technology vendor, TubeMogul, in a deal worth US$540 million.
Digital Marketing
All the latest martech and adtech news from Experian, SDL, Tableau, HubSpot, TubeMogul, Magento, Oracle, NetSuite, Verint, Integral Ad Science and The Trade Desk.
Digital Marketing
Multinational distilled beverage manufacturer, Pernod Ricard, has struck an Australian partnership with TubeMogul in a bid to bring programmatic media buying in-house in order to plan, buy, measure and optimise its Australian brand advertising.
Digital Marketing
All the latest martech and adtech news from Salesforce, Datorama, Optimizely, Zendesk, The Trade Desk, Mautic, Radius, Oracle, Crimtan, ShareThis,TubeMogul and Lightspeed.
Digital Marketing
All the latest martech and adtech news this week from TubeMogul, Zeta Interactive, Acxiom, Sizmek, Google Analytics, Adobe, Episerver, Ogury, Dentsu, Infer, Leadscape and LeanData.
Digital Marketing
Google and YouTube’s “walled garden” approach to digital advertising is more about gaining marketshare and power than helping brand marketers reach consumers in the most relevant, effective way, according to the chief of TubeMogul.
Digital Marketing
The latest top marketing technology and ad tech news from CabinetM, Salesforce, TubeMogul, Emarsys, Mariana, GumGum, Rakuten, Crimson Hexagon, SalesPredict and Microsoft.
Digital Marketing
REA Group has become the latest Australian company to invest in programmatic advertising, striking a new deal with TubeMogul to use its audience data to present more relevant video advertising to realestate.com.au’s customers.
Digital Marketing
Foxtel has joined forces with digital marketing agency, Datalicious, to introduce personalised content and data analytics capabilities across its digital offering.
Digital Marketing
Cadbury and Oreo parent company, Mondelez International, has struck a global partnership with TubeMogul to utilise its programmatic video technology to improve its online video advertising strategy.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
Necessity has always been the mother of invention. And amid the challenges and uncertainty COVID-19 ...
Leaning into brand building is a key way IAG's NRMA and CGU businesses are getting through the COVID-19 pandemic, chief marketing officer, Brent Smart, says.
For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.
Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?
CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.
University of Adelaide Business School and University of South Australia
Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...
Paul Scott
How to design for a speculative future - Customer Design - CMO Australia
Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...
Phil Davis
ACCC launches fresh legal challenge against Google's consumer data practices for advertising
“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...
Lawrence
Brand Australia misses the mark
IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...
JV_at_lAttitude_in_Cairns
Brand Australia misses the mark
Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...
Rochie Grey
Will 3D printing be good for retail?