Travel And Tourism

Digital Marketing

Driving digital marketing effectiveness

In the latest of CMO’s Food for Thought series, we ask five stellar marketing chiefs from different industries: What investments have you made over the past year to improve the performance of your digital marketing activities?

Leadership

Aurora Expeditions appoints first CMO

Aurora Expeditions has promoted marketing leader, Hayley Peacock-Gower, to become its first chief marketing officer as it looks to ramp up and capitalise on travel appetites in 2022.

What Quest is doing to switch its lens from B2B to B2C engagement

For almost 33 years, Quest Apartment Hotels has forged close relationships with corporate clients, with its serviced apartments becoming a default option for business travel programs. But as employers have become more responsive to the whims of their staff, they have also begun offering more choice as to where they stay.

The thinking behind AAT Kings 'Wild Awaits' campaign

For more than 100 years AAT Kings has been taking people to see the best of Australia and New Zealand’s natural wilderness - at least until 2020, when the COVID-19 pandemic put the brakes on much of this iconic touring company’s activities.

Intrepid looks to recommit to its core values with latest brand campaign

​In addition to travel bans, the last two years have led to an awakening in people’s desire to engage with organisations that are purpose driven and deliver a net benefit to society and the planet. That’s particularly good news for Melbourne born travel company, Intrepid Travel.

Digital Marketing

Building a brand and business through digital community

The middle of a global pandemic might seem like an odd time to take on managing a tourist-oriented retail and entertainment precinct. But for Karen Hugg, her appointment to the role of general manager of The Wharf, Mooloolaba, has given her an opportunity to see firsthand just how important a local community can be in supporting a local tourist asset.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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