Leadership
BIG4 Holiday Parks has hired the former marketing leader for digital health and fitness business, Sweat, as its new chief executive officer.
Digital Marketing
Raising local and international awareness of Queensland’s wine industry is the name of the game for the new ‘Vine and Shine Trail’ and campaign launching this month after three years in the making.
Digital Marketing
Tourism Australia has today launched its new Australian tourism campaign globally, built on the theme ‘Come Live our Philausophy’ and inviting the world to experience first-hand the uniquely Australian way of life.
Digital Marketing
The managing director of Wotif says the travel booking site's latest campaign effort aims to be bold, meaningful and personal. And it's focusing on digital channels over TV to achieve it.
Digital Marketing
Tourism New Zealand has launched a new brand marketing campaign, ‘100% Pure Welcome – 100% Pure New Zealand’ with a sunrise welcome every day for 365 days as part of the new initiative.
Tourism NT is looking to connect directly with millennials through its latest social media marketing campaign that will feature a group of seven social media influencers including travel bloggers and content creators on a trip around the Territory. The influencers will provide owned content for Tourism NT including images, videos and travel articles. Tourism NT has also engaged Facebook, Pedestrian TV, Spotify and YouTube to reach the millennial market.
Melanie De Souza, General manager, digital, marketing services and strategy for Visit Victoria, has a crystal ball. Instrumental in identifying China and India as key tourism targets moving in the future as far back as 2005 and 2012 respectively, today these countries represent Victoria’s largest inbound tourism markets.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
