Tourism

Millennial influencers the pick for new NT Tourism campaign

Tourism NT is looking to connect directly with millennials through its latest social media marketing campaign that will feature a group of seven social media influencers including travel bloggers and content creators on a trip around the Territory. The influencers will provide owned content for Tourism NT including images, videos and travel articles. Tourism NT has also engaged Facebook, Pedestrian TV, Spotify and YouTube to reach the millennial market.

CMO50 2018 #26-50: Melanie De Souza

Melanie De Souza, General manager, digital, marketing services and strategy for Visit Victoria, has a crystal ball. Instrumental in identifying China and India as key tourism targets moving in the future as far back as 2005 and 2012 respectively, today these countries represent Victoria’s largest inbound tourism markets.

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