Digital Marketing
CX management platform, Sprinklr, is integrating with TikTok for in-feed video ads on the short-form video platform. It will enable ad campaigns to run on TikTok as well as other social media channels all within Sprinklr.
Digital Marketing
All the latest martech and adtech news this week from Demandbase, Trade Desk and TikTok, Mailchimp, Adobe and Snowflake, Radisys, UserTesting, Jebbit and Pegasystems
Digital Marketing
According to recent research by WARC, marketers are looking to increase marketing investment in emerging social media channels, such as TikTok, and away from old channels such as Twitter and Snapchat.
Social Media
Each year, dozens of new social platforms are launched with the hope of becoming the next Snapchat, Pinterest or YouTube. The latest platform to reach that tipping point is the TikTok, an app for sharing short form video which promotes itself as a platform for capturing the world's creativity, knowledge and moments that matter.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
The increasing importance of data-driven digital marketing is putting huge pressure on enterprise infrastructure systems ...
In our latest episode of Conversations over a cuppa with CMO, we talk to Sportsbet chief executive and former CMO50 #1, Barni Evans, about lessons in the crisis and the more innovative ways it's working to keep customers engaged.
In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.
To win in customer experience, brands need to take back control of their technology.
According to The Australian Bureau of Statistics, two-thirds of Australian businesses across all sectors have reported taking a hit to revenue or cash flow due to COVID-19. About one in 10 said they have paused trading altogether. In 70 per cent of cases, this was due to COVID-19.
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How National Tiles used digital personalisation to deliver 15 per cent of revenue online
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ASMR: Flash in the marketing pan, or something more?
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Melbourne Fashion Week: Using digital and insight to drive engagement and attendance
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What automated design is going to do to 3D printing and product customisation
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Report: Accountability key to marketing's influence in business