A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Leadership
It's been a big year of transformation once more for chief marketing officers worldwide. Faced with ever-increasing pressure from the c-suite to prove their worth, drive business growth, transform and innovate go-to-market models through digital and own end-to-end customer experience, there's no shortage of work to be done to prove their value.
Leadership
If there’s one attribute Martyn Etherington is counting on to realise his ambitious brand transformation plans at Teradata, it’s bravery.
Digital Marketing
National Australia Bank is working to deliver personalisation in the moment, rather than after the fact, in order to create great customer experiences, its general manager of consumer marketing and customer strategy says.
Digital Marketing
All the latest martech and adtech news from Qualtrics, Verint, Sprinklr, Skyfii, Dashing Group, Teradata, Lattice Engines, Amobee and Turn.
Digital Marketing
All the latest martech, customer tech and adtech news from Mapp Digital, Teradata, Simple, Marketo, SessionM, Estimote, Blis, Glispa, Thunderhead and Synap.
Digital Marketing
Teradata’s Marketing Applications (TMA) business is to be split into two and rebranded as part of ambitious plans by new owners, Marlin Equity Partners, to maintain category leadership.
Digital Marketing
All the latest martech and ad tech news from Teradata, Nuix, Zenreach, Datorama, Adstream, Hootsuite, Performance Horizons, Kiip, ClickDealer, Syntonic and more
Digital Marketing
All the latest martech and adtech related news from Data61, Leadpages, SalesPredict, eBay, CenturyLink, Google, Rakuten, Tapa, Conversion Logic, Teradata, Zendesk and MaritzCX.
Digital Marketing
Teradata has found a private equity buyer to purchase its marketing applications business firm for US$90 million in cash.
Digital Marketing
All the latest martech and ad news this week from Zendesk, Teradata, Shopify, Intercom, Twiggle, Livefyre, OpenText, Qualtrics, Localytics, 90 Seconds and Switch Media.
Digital Marketing
Teradata’s decision to sell-off its marketing applications business and focus purely on data and analytics has divided the media and industry community watching the exponential rise of marketing technology globally.
Digital Marketing
Teradata has acquired Israel-based mobile marketing automation vendor, Appoxee, as it looks to round out the omni-channel capabilities of its Integrated Marketing Cloud.
Digital Marketing
Teradata has struck an alliance with Localz to bring the boutique microlocation consultancy’s location-based capabilities into its core marketing platform.
Teradata has made its third acquisition of a company specializing in big data within about a month, with the latest deal involving consulting firm Think Big Analytics
Digital Marketing
The movie 2002 Minority Report nailed what the future of CRM will look like -- but not in the scene you are probably remembering.
Digital Marketing
Implementing an all-in-one marketing platform is not only helping Qantas drastically improve campaign turnaround times, it’s also opening the door to personalised and real-time customer engagement and communication.
Digital Marketing
Ebay is favouring NoSQL tools such as Hadoop alongside Teradata as its seeks to gain better insight into its customer data.
Leadership
Marketers are continuing to struggle to make greater use of data within their function, according to the new Teradata Data-Driven Marketing Survey 2013.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
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Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been