Leadership
It's been a big year of transformation once more for chief marketing officers worldwide. Faced with ever-increasing pressure from the c-suite to prove their worth, drive business growth, transform and innovate go-to-market models through digital and own end-to-end customer experience, there's no shortage of work to be done to prove their value.
Leadership
If there’s one attribute Martyn Etherington is counting on to realise his ambitious brand transformation plans at Teradata, it’s bravery.
Digital Marketing
National Australia Bank is working to deliver personalisation in the moment, rather than after the fact, in order to create great customer experiences, its general manager of consumer marketing and customer strategy says.
Digital Marketing
All the latest martech and adtech news from Qualtrics, Verint, Sprinklr, Skyfii, Dashing Group, Teradata, Lattice Engines, Amobee and Turn.
Digital Marketing
All the latest martech, customer tech and adtech news from Mapp Digital, Teradata, Simple, Marketo, SessionM, Estimote, Blis, Glispa, Thunderhead and Synap.
Digital Marketing
Teradata’s Marketing Applications (TMA) business is to be split into two and rebranded as part of ambitious plans by new owners, Marlin Equity Partners, to maintain category leadership.
Digital Marketing
All the latest martech and ad tech news from Teradata, Nuix, Zenreach, Datorama, Adstream, Hootsuite, Performance Horizons, Kiip, ClickDealer, Syntonic and more
Digital Marketing
All the latest martech and adtech related news from Data61, Leadpages, SalesPredict, eBay, CenturyLink, Google, Rakuten, Tapa, Conversion Logic, Teradata, Zendesk and MaritzCX.
Digital Marketing
Teradata has found a private equity buyer to purchase its marketing applications business firm for US$90 million in cash.
Digital Marketing
All the latest martech and ad news this week from Zendesk, Teradata, Shopify, Intercom, Twiggle, Livefyre, OpenText, Qualtrics, Localytics, 90 Seconds and Switch Media.
Digital Marketing
Teradata’s decision to sell-off its marketing applications business and focus purely on data and analytics has divided the media and industry community watching the exponential rise of marketing technology globally.
Digital Marketing
Teradata has acquired Israel-based mobile marketing automation vendor, Appoxee, as it looks to round out the omni-channel capabilities of its Integrated Marketing Cloud.
Digital Marketing
Teradata has struck an alliance with Localz to bring the boutique microlocation consultancy’s location-based capabilities into its core marketing platform.
Teradata has made its third acquisition of a company specializing in big data within about a month, with the latest deal involving consulting firm Think Big Analytics
Digital Marketing
The movie 2002 Minority Report nailed what the future of CRM will look like -- but not in the scene you are probably remembering.
Digital Marketing
Implementing an all-in-one marketing platform is not only helping Qantas drastically improve campaign turnaround times, it’s also opening the door to personalised and real-time customer engagement and communication.
Digital Marketing
Ebay is favouring NoSQL tools such as Hadoop alongside Teradata as its seeks to gain better insight into its customer data.
Leadership
Marketers are continuing to struggle to make greater use of data within their function, according to the new Teradata Data-Driven Marketing Survey 2013.
Modern organisations live and die by their ability to collect, analyse and utilise data. When ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
Organisations are stuck on their digital journeys. Battling to get to scale and caught in ...
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a pretty good idea. I think this integration is useful. Don't you agree?
Misty Stoll
Officeworks hops on voice interface bandwagon with Google Assistant integration
ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.
DragoCubed
Optus goes for education with 5G network campaign
Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...
Radiata Solutions
6 Ways to ramp up Social Media to Your Web Design
This is a unique experience! Will be interesting to talk to their managers.
Joyce Harris
How Krispy Kreme revitalised its brand in a saturated market
I feel bad for them. It's a shame they are closed now. What do you think about it?
Lisa Deleon
Dick Smith stores set to all close by 30 April