Leadership
If there’s one attribute Martyn Etherington is counting on to realise his ambitious brand transformation plans at Teradata, it’s bravery.
Digital Marketing
National Australia Bank is working to deliver personalisation in the moment, rather than after the fact, in order to create great customer experiences, its general manager of consumer marketing and customer strategy says.
Digital Marketing
All the latest martech and adtech news from Qualtrics, Verint, Sprinklr, Skyfii, Dashing Group, Teradata, Lattice Engines, Amobee and Turn.
Digital Marketing
All the latest martech, customer tech and adtech news from Mapp Digital, Teradata, Simple, Marketo, SessionM, Estimote, Blis, Glispa, Thunderhead and Synap.
Digital Marketing
Teradata’s Marketing Applications (TMA) business is to be split into two and rebranded as part of ambitious plans by new owners, Marlin Equity Partners, to maintain category leadership.
Digital Marketing
All the latest martech and ad tech news from Teradata, Nuix, Zenreach, Datorama, Adstream, Hootsuite, Performance Horizons, Kiip, ClickDealer, Syntonic and more
Digital Marketing
All the latest martech and adtech related news from Data61, Leadpages, SalesPredict, eBay, CenturyLink, Google, Rakuten, Tapa, Conversion Logic, Teradata, Zendesk and MaritzCX.
Digital Marketing
Teradata has found a private equity buyer to purchase its marketing applications business firm for US$90 million in cash.
Digital Marketing
All the latest martech and ad news this week from Zendesk, Teradata, Shopify, Intercom, Twiggle, Livefyre, OpenText, Qualtrics, Localytics, 90 Seconds and Switch Media.
Digital Marketing
Teradata’s decision to sell-off its marketing applications business and focus purely on data and analytics has divided the media and industry community watching the exponential rise of marketing technology globally.
Digital Marketing
Teradata has acquired Israel-based mobile marketing automation vendor, Appoxee, as it looks to round out the omni-channel capabilities of its Integrated Marketing Cloud.
Digital Marketing
Teradata has struck an alliance with Localz to bring the boutique microlocation consultancy’s location-based capabilities into its core marketing platform.
Teradata has made its third acquisition of a company specializing in big data within about a month, with the latest deal involving consulting firm Think Big Analytics
Digital Marketing
The movie 2002 Minority Report nailed what the future of CRM will look like -- but not in the scene you are probably remembering.
Digital Marketing
Implementing an all-in-one marketing platform is not only helping Qantas drastically improve campaign turnaround times, it’s also opening the door to personalised and real-time customer engagement and communication.
Digital Marketing
Ebay is favouring NoSQL tools such as Hadoop alongside Teradata as its seeks to gain better insight into its customer data.
Leadership
Marketers are continuing to struggle to make greater use of data within their function, according to the new Teradata Data-Driven Marketing Survey 2013.
Today’s workforce is impressively empowered to weave work into the fabric of employees’ lives. They’re ...
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
The collaboration market is evolving. We’ve seen numerous mergers and acquisitions, enterprise investments and startup ...
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...
Fraction Tech
Is artificial intelligence riddled with bias? - Customer Design - CMO Australia
https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...
savefrom
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...
savefrom
The Star's first CMO creates all-new marketing team
Good tips to follow. Thank you!
Anna Travis
5 things every business can do to drive brand loyalty
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight