Completing the Australian Open brand toolkit by creating an ownable, distinct audio identity that could match the tournament’s distinctive personality was the impetus for Tennis Australia to jump into sonic branding.
Leadership
Jo Juler has been appointed to the position of executive general manager – marketing, communications and digital at Basketball Australia.
Strategy
Always-on, ‘phygital’ event models are set to become the norm as brands learn from the experiences of 2020 and re-evaluate their approach to client engagement long-term, Infosys VP global marketing, Navin Rammohan, claims.
Digital Marketing
Tennis fans have the opportunity to play against the greatest tennis players in the world on a virtual Rod Laver Arena, thanks to a partnership between the Australian Open and Infosys.
Digital Marketing
Chatbots are the customer-experience (CX) buzz technology of 2018, and there is no doubt that when implemented properly, they can improve CX for thousands of consumers, freeing up call centre staff to focus on higher-value conversations.
Digital Marketing
Tennis Australia has appointed digital marketing guru, Josie Brown, in a new role of chief insights and marketing officer, effective from September.
Digital Marketing
After 12 months in the making, Tennis Australia has revealed the new identity of the Australian Open aimed at engaging with new audiences and upgrading the brand mark to not only appeal to the digital platform, but to also reflect its wider appeal as an entertainment brand.
Social Media
Data is the “new oil” for organisations and is driving both operational improvements and fresh customer products and services at this year’s Australian Open, its CIO claims.
Social Media
Tennis fans are being served up mobile apps at this year's Australian Open, including a new free iPad app which enables them to follow and tweet messages of support to their favourite players.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
