Target

Leadership

CMO interview: Turning around Target

It’s been two-and-a-half years since Wesfarmers appointed Kmart turnaround champion, Guy Russo, to institute a transformation of ailing sister department store chain, Target, and restore the 92-year brand to its former glory.

Leadership

Target CEO: We want brand love with mass reach

Target is resetting its marketing strategy to actively seek “brave love with mass reach” and it’s going to use customer insights and digital to achieve it, CEO, Guy Rosso says.

Leadership

Target MD resigns amid accounting probe

Target Australia’s managing director, Stuart Machin, has resigned from the embattled retailer with immediate effect following the emergence of accounting issues in its last half-year results.

Leadership

Kmart CEO details priorities to turn Target around

Restoring Target to its former glory could well come at some cost to Kmart, its new chief, Guy Russo, admits. But he’s equally bullish about turning the business around and claims both retailers can co-exist – even if it does mean stores could switch.

Digital Marketing

Coming soon to a fridge near you -- targeted ads

Targeted advertisements are headed to smart fridges, smart thermostats and other Internet-connected devices, raising potentially new privacy issues for consumers who use those products.

Digital Marketing

Target breach notifications are a perfect example of what not to do

Hopefully your company will never be the victim of a massive data breach. If it is, though, and customer data is compromised, make sure you don't follow Target's lead when it comes to notifying customers. Target's customer notification efforts are wrong on almost every level.

Breach goes from bad to worse for Target and its customers

Target's acknowledgement Friday that personal data of 70 million people, not 40 million as previously thought, may have been exposed to hackers in a recent data breach raises new questions about the incident and how it could affect victims.

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State of the CMO 2018

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Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...

Joel Pencer

Suncorp outlines customer investments, digitisation as key to business improvement

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Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

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Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

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It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

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If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...

aaron

Analysis: Gillette's latest ad only proves why brands standing for positive change is vital

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