Do Australian marketing chiefs finally hold the purse strings when it comes to customer technology? Which functions are reporting into marketing leaders these days? Where are we succeeding and failing when it comes to proving effectiveness? And how much are CMOs getting paid?

By participating in CMO's State of the CMO 2019 research insights program, you have the opportunity to win a Luxury Escape with Dinner and Breakfast for 2 worth up to $800.

Nearly two-thirds of Australian marketers own their organisation’s customer experience function and one in three have sole purchasing power for customer technologies, our latest State of the CMO 2018 research has found.

Are Australian marketers increasingly spending more money on technology? Do most CMOs now have responsibility for the CX and digital strategies of their organisation? And just how much pressure are we all under to prove marketing’s worth?

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More than 60 per cent of Australian marketing leaders own their organisation’s digital strategy as well as customer experience management, the latest State of the CMO 2017 has discovered.

CMO is in the final stages of collating responses to our inaugural State of the CMO insights survey and we’re calling on Australian marketers to help us by sharing their views on how things are really going locally.