State Of The Cmo

Leadership

State of the CMO: We need your input!

The current COVID-19 crisis has thrown marketing leaders an unprecedented challenge around marketing campaigns, strategy and customer connection. So how many are struggling versus excelling in this current time of change?

State of the CMO 2020: Terms and conditions

By participating in CMO's State of the CMO 2020 research insights program, you have the opportunity to win a fabulous set of noise cancelling headphones valued at up to $600. Please complete the survey, then in order to be in the running for the prize, please respond to the following question: What’s one thing standing in the way of marketing leaders improving their relationship with the board / CEO and why?

Leadership

Report: CMO tenure shortest of the C-suite

​The CMO’s short tenure, exposed by CMO’s ​State of the CMO research​, has been backed by a recent global study, which found the average tenure of the job role was only 3.5 years – the shortest of the c-suite.

Digital Marketing

3 things we learnt about CMOs from State of the CMO

As we put the call out for marketing leaders to complete the survey for our 2019 edition of this special report, we take a look at three things we discovered about the State of the CMO from our 2018 findings.

Leadership

Help us gauge the State of the CMO with our 2019 annual research

Do Australian marketing chiefs finally hold the purse strings when it comes to customer technology? Which functions are reporting into marketing leaders these days? Where are we succeeding and failing when it comes to proving effectiveness? And how much are CMOs getting paid?

State of the CMO 2019: Terms and conditions

By participating in CMO's State of the CMO 2019 research insights program, you have the opportunity to win a Luxury Escape with Dinner and Breakfast for 2 worth up to $800.

Leadership

State of the CMO 2018: Marketers own CX and digital

Nearly two-thirds of Australian marketers own their organisation’s customer experience function and one in three have sole purchasing power for customer technologies, our latest State of the CMO 2018 research has found.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

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