Digital Marketing
Marketing leadership tenure is still shortening, and Australian CMOs are continuing to feel boardroom and executive pressure as many struggle to quantitatively prove their impact, according to our latest State of the CMO research findings.
Digital Marketing
As we put the call out for marketing leaders to complete the survey for our 2019 edition of this special report, we take a look at three things we discovered about the State of the CMO from our 2018 findings.
Leadership
Do Australian marketing chiefs finally hold the purse strings when it comes to customer technology? Which functions are reporting into marketing leaders these days? Where are we succeeding and failing when it comes to proving effectiveness? And how much are CMOs getting paid?
By participating in CMO's State of the CMO 2019 research insights program, you have the opportunity to win a Luxury Escape with Dinner and Breakfast for 2 worth up to $800.
Leadership
Nearly two-thirds of Australian marketers own their organisation’s customer experience function and one in three have sole purchasing power for customer technologies, our latest State of the CMO 2018 research has found.
Leadership
Are Australian marketers increasingly spending more money on technology? Do most CMOs now have responsibility for the CX and digital strategies of their organisation? And just how much pressure are we all under to prove marketing’s worth?
The terms and conditions of participating in the 2018 State of the CMO research insights program.
Leadership
More than 60 per cent of Australian marketing leaders own their organisation’s digital strategy as well as customer experience management, the latest State of the CMO 2017 has discovered.
Leadership
CMO is in the final stages of collating responses to our inaugural State of the CMO insights survey and we’re calling on Australian marketers to help us by sharing their views on how things are really going locally.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
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