Leadership
Nearly two-thirds of Australian marketers own their organisation’s customer experience function and one in three have sole purchasing power for customer technologies, our latest State of the CMO 2018 research has found.
Leadership
Are Australian marketers increasingly spending more money on technology? Do most CMOs now have responsibility for the CX and digital strategies of their organisation? And just how much pressure are we all under to prove marketing’s worth?
The terms and conditions of participating in the 2018 State of the CMO research insights program.
Leadership
More than 60 per cent of Australian marketing leaders own their organisation’s digital strategy as well as customer experience management, the latest State of the CMO 2017 has discovered.
Leadership
CMO is in the final stages of collating responses to our inaugural State of the CMO insights survey and we’re calling on Australian marketers to help us by sharing their views on how things are really going locally.
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.
Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.
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