What do you do when you know you have a great product, but lack the resources or brand appeal needed to tell the world about it? Maybe get Alicia Keys to do it for you.

Startup Plastiq has launched an equity crowdfunding campaign on Equitise to raise $400,000 for a new cash back rewards business.

Startup removalist platform, Muval, has recruited Youfoodz chief marketing officer as its first chief revenue officer.

The Workability Index, a new corporate culture transparency rating platform, has just launched by an Australian culturetech startup.

Woolworths has confirmed a strategic partnership with Marley Spoon that will see the supermarket giant invest $30 million into the subscription-based meal kit provider as well as its Dinnerly brand.

CMO of startup home loan disruptor, Athena, Natalie Dinsdale, ​loves working on challenger brands.

How do you take a 140-year-old B2B IT company and transform its marketing? Easy, you find a startup marketing and silicon valley guru, like Ann Sung Ruckstuhl, and have her lead a transformation.

​Coca-Cola Amatil is making good its promise to transform the enterprise for the digital era, by increasing its stake in startups with an investment in TabSquare. It announced it has taken a minority stake in the Singapore-based restaurant tech startup via its corporate venturing platform, Amatil X.

IBM industry veteran, Michelle Zamora, is over the moon about jumping into startup land and using her fine-tuned skills in building business strategy and driving growth.

If there’s one thing Andrew Joyce has learnt being co-founder of Australian mobile-oriented jobs startup, Found, it’s that he is hopeless at predicting what millennials and Gen Z consumers are going to like in an advertisement.

Airbnb business, marketing and operations leader, Eva Ross, has returned to Australia to become Sendle’s new chief marketing officer following co-founder and CMO, Craig Davis’ decision to step back from day-to-day operations.

Large established companies need to take a “best of both worlds” approach to innovation in order to be competitive and meet ongoing consumer expectations, according to Daniela Simpson, a FMCG executive and a newly appointed general manager of a $1.1 billion candy and fruit snacks business unit of Ferrero USA.

The skills required of marketing leaders in startups are not as dissimilar to CMOs across established organisations and centre around two key attributes: Listening and responding accordingly.

Home-grown freelance business management marketplace, Expert360, has hired its first VP of marketing to help accelerate its regional presence.

eHarmony’s former managing director, Nicole McInnes, has taken up the inaugural marketing leader’s chair at media telco startup, OVO.

Former Qantas, NRL and IAG marketing leader, Lewis Pullen, has pulled up stumps on working for established brands and taken a CMO’s post at a local startup.

Australian credit union, CUA, has kicked off a new customer-led hackathon calling for innovative health and finance tech solutions that resonate with millennials.

The credit industry is fiercely competitive, and major banks have strong and deeply established roots offering credit scores and advice. But New Zealand fintech startup, Credit Simple, is fast making inroads across the Tasman as well as in Australia thanks to its ability to engage customers in a more agile way.

Australian entrepreneur, Nick Bell, the man behind WME, one of the largest digital marketing agencies in the country, has sold the company to Melbourne IT for $39 million.

Pepper Money and Pollenizer have joined forces to back an Australian startup as part of a strategy to boost innovation in the financial services industry.

Breakfast forum explores the ongoing impact of digital transformation on the roles of marketing and IT (Photos by Jason Creaghan).