Sprinklr

Digital Marketing

Sprinklr and TikTok launch new advertising partnership

CX management platform, Sprinklr, is integrating with TikTok for in-feed video ads on the short-form video platform. It will enable ad campaigns to run on TikTok as well as other social media channels all within Sprinklr.

Digital Marketing

Unilever, GE and Twitter top world’s most influential CMOs

Unilever CMO, Keith Weed, has been crowned the world’s most influential CMO, followed by GE’s Linda Boff and Twitter’s Leslie Berland, all key figures driving transformational change within and outside their organisations.

Digital Marketing

5 Adtech companies that have made the US$1bn Unicorn club

The technology industry is now awash with so-called ‘unicorns’ – privately-held companies with a market valuation of US$1bn or more based on their fundraising activities. We look at 5 adtech companies who’ve made it to this prestigious tech club, and what they’re doing to achieve such lofty heights.

Social Media

Why integrated social suites are failing marketers

Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

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The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

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The top 6 content challenges facing B2B firms

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Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

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10 lessons Telstra has learnt through its T22 transformation

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Check out tiny twig for comfy and soft organic baby clothes.

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Binge and The Iconic launch Inactivewear clothing line

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NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

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NetSuite to acquire Bronto's digital marketing platform for US$200m

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3 ways Booking.com is improving its B2B marketing game

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Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

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