Digital Marketing
All the latest martech and adtech news this week from Demandbase, Twilio, Sprinklr, LiveTiles, SAP, Mapp, Webtrekk, Optimove, Validity, Return Path, Glow, Dynata, Location Sciences and more.
Digital Marketing
Unilever CMO, Keith Weed, has been crowned the world’s most influential CMO, followed by GE’s Linda Boff and Twitter’s Leslie Berland, all key figures driving transformational change within and outside their organisations.
Digital Marketing
All the latest martech and adtech news this week from MathCapital, Skyword, Sprinklr, Act-On Software, Sitecore, Stackla, Sizmek, Tableau and Emarsys.
Digital Marketing
All the latest martech, adtech and CX tech news from Salesforce, Aprimo, Adobe, Microsoft, Marketo, Freshdesk, Sprinklr, Tibco, The Trade Desk, Drawbridge, Tapad and Sizmek.
Digital Marketing
All the latest martech and adtech news from Marketo, Sprinklr, Demandbase, Bluecore, mParticle, Nielsen, Quantic Mind and Scribblelive.
Digital Marketing
All the latest martech and adtech news from Qualtrics, Verint, Sprinklr, Skyfii, Dashing Group, Teradata, Lattice Engines, Amobee and Turn.
Digital Marketing
All the latest martech and adtech news from Marketo, Infor, Campaign Monitor, Outfit, Clicktale, Pitney Bowes, Yellowfin, Sprinklr, Quantcast, SpotX and Ugam.
Digital Marketing
All the latest martech and adtech news from LiveRamp, MapR, Sprinklr, Muzaara, Forrester, Facebook, DataXu, SaleCycle and BlueJeans.
Digital Marketing
All the latest martech and adtech news from Microsoft, Criteo, Impact Radius, Confirmit, Media iQ, Service Objects, Pinterest, Sprinklr, Emarsys and IOT Group.
Digital Marketing
All the latest martech and adtech news this week from Salesforce, Rocket Fuel, Eyeota, Sprinklr, Sizmek, Telerik, Mintigo, Persado, Facebook and IBM.
Digital Marketing
The technology industry is now awash with so-called ‘unicorns’ – privately-held companies with a market valuation of US$1bn or more based on their fundraising activities. We look at 5 adtech companies who’ve made it to this prestigious tech club, and what they’re doing to achieve such lofty heights.
Social Media
Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe.
In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.
Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Being an investor who has an understanding of the finance industry, I would question the validity of this article, judging by the impairm...
Rowan
How a customer-led digital transformation has helped this CMO generate $6m in incremental business
An interesting update considering that today is the easiest way it has ever been to measure contribution to the business as well as the h...
Frederic
State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact
I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...
Tony Ahn
Salesforce announces customer data platform
Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...
Clyde Griffith
Forget customer experience, human experience is marketing's next frontier
Great tips for tops skills need to develop and stay competitive
Nick
The top skills needed to stay competitive in a rapidly changing workforce