Spotify

Digital Marketing

Panel debates the challenges facing digital audio advertising

Panelists shared their views about how brands can assess what is a good place to start with audio advertising and how they can fit it in with their wider strategy with moderator Stephanie Famolaro from the Trade Desk. And there were some bold predictions about how audio will assume primacy in a screen-less future.

Leadership

Huxley promoted to EMEA MD of Spotify

​Spotify’s A/NZ managing director, Jane Huxley, has been promoted to the role of managing director for Europe/Middle East/South Africa for Spotify.

Social Media

Twitter Readies Design Changes As It Unveils New Ad Offerings

Twitter has taken a slow approach in the rollout of new ad products and changes to the user interface, but that's beginning to change. Following its deeper integration with MoPub, Twitter is expected to reveal a series of new ad products alongside a refined and more feature-rich user experience.

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Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

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Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

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