Social Media

Social Media

Facebook's Auto Play Video Ads 'Imminent'

The social network's march to a mobile-first mindset and delivery mechanism has been persistent and widely recognized, but Facebook is rising to the video occasion with a more deliberate rollout.

Social Media

With WhatsApp, Facebook aims for immediacy

When's the last time you replied, promptly, to a message sent through Facebook? Aren't sure? Well Facebook, craving more real-time usage of its service, hopes to change that.

Social Media

Twitter suffering from growing pains

Twitter faces growing pressure to attract new users and dramatically increase engagement on the platform. Can it ever rival the numbers and growth of Facebook?

Marissa Mayer 'very excited' about contextual search

If you think Yahoo has given up on search, think again. The company may have handed its back-end search operations to Microsoft, but Marissa Mayer thinks there's work to be done on mobile devices, particularly around contextual search.

Social Media

Twitter's slipping user growth spooks investors

Twitter Wednesday reported that fourth quarter sales more than doubled over the past year, but the company nevertheless spooked investors by acknowledging a slowdown in new user growth and in user engagement.

Social Media

Facebook sustainable for foreseeable future, researcher says

While Princeton University researchers predict Facebook could shed 80% of its users over the next few years, a Carnegie Mellon University computer scientist has the social network's back and says Facebook's prospects are good.

Social Media

Facebook gears up for its 10th birthday

Facebook will celebrate its 10th birthday on Tuesday, an occasion likely to spur an outpouring of reflection on its past and speculation about its future.

Social Media

Facebook launches mobile news app Paper

Facebook has introduced Paper, a mobile app that mixes content from a user's own feed with articles from "well-known publications" and displays it all with a new interface.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

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Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...

Paul Scott

How to design for a speculative future - Customer Design - CMO Australia

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Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

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“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

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IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

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Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

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Blog Posts

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

Brand or product placement?

CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.

Michael Neale and Dr David Corkindale

University of Adelaide Business School and University of South Australia

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