Social Media
Teenage users have been drifting away from Facebook for the last few years, but now it seems they're in a mad rush to get off the world's largest social network.
Social Media
If you're like me, you might stroll past a local coffee shop or book store numerous times before you notice it's there or go inside. Facebook thinks an ad might give that extra nudge.
Social Media
Ello, a new social network that's trying to make a name for itself as the latest alternative to Facebook, sure isn't much to look at. In fact, there really isn't much to do or see on Ello at all.
Social Media
A new social network is generating buzz for its hard stance against paid advertising and data collection. But how the site really works, when it comes to privacy, is a little more nuanced.
Social Media
Social media is a virtual ghost town for most CEOs with participation among the world's most elite leaders at embarrassing low numbers. A staggering 68 percent of CEOs at Fortune 500 companies have no social media presence at all, according to a new study from CEO.com and Domo.
Social Media
Apple CEO Tim Cook unequivocally tells PBS' Charlie Rose that the company has no plans to be in the social media business. "We have no plans to be in the social networking area," he tells Rose without hesitation.
Social Media
iBeacons and geotargeting are becoming mainstream tools for marketers, according to the latest Adobe Mobile Benchmark Report.
Social Media
This week Twitter began letting anyone use its Analytics service.
Digital Marketing
Amazon will pay US$970 million to acquire Twitch, a site for live video broadcasts of people's video gaming sessions.
Social Media
Twitter is moving away from its cost-per-engagement model for ads and putting objectives like app installs, follows and leads front and center. Campaigns on Twitter will now begin with the end goal in mind, enabling advertisers to only pay for specific actions they deem most effective in achieving that objective.
Social Media
Mobile devices are dominating digital screen times, according to the latest consumer data insights from the IAB/Nielsen Mobile Audience Panel Pilot Study.
After years of cajoling their users into sharing every thought, emotion and selfie, online firms are seeing that providing more private online spaces might also be profitable.
Social Media
Facebook sparked criticism over a study in which it manipulated the feeds of some of its users, but the dating site OkCupid says what Facebook did is normal, and that in fact it has run its own user-behavior tests.
Social Media
Billions of people use assorted social networking sites, but just how happy are they with the likes of Facebook, Twitter, and the rest? The American Customer Satisfaction Index (ACSI) strives to find out.
Social Media
Facebook is testing a "buy" button that lets users make purchases directly from their news feeds.
Digital Marketing
Messaging apps like WhatsApp and Snapchat are at the perfect crossroads of mobile and social. These apps are simple and ubiquitous with some subscriber bases already in the hundreds of millions of users.
Social Media
How can something be a secret if all your Facebook friends see it?
Social Media
An effective evangelist focusses on other people’s interests and doesn’t worry about a sales quota, according to Guy Kawasaki.
Social Media
Facebook executive, Sheryl Sandberg, speaking about the company's controversial psychological experiment for the first time, has apologised for upsetting users.
Social Media
Users and analysts were in an uproar over news that Facebook manipulated users' News Feeds to conduct a week-long psychological study that affected about 700,000 people.
Social Media
Facebook has launched a new photo- and video-sharing app called Slingshot that's aimed squarely at popular cool-kid Snapchat.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
