Social Media Management

Digital Marketing

University of Sydney goes cleverly social

With a view of only four out of 36 official social channels, the University of Sydney’s corporate communications team found it impossible to coordinate messaging, content, or measurement and reporting - let alone work strategically with its eight faculty comms teams.

Social Media

The social strategy driving the Gold Coast Titans fanbase

A decision to ramp up social media management has given the Gold Coast Titans the means to improve content and community processes, stakeholder reporting and marketing team efficiencies – as well as build that all-important fan base.

Social Media

What marketers need to know about the latest social media platform, TikTok

Each year, dozens of new social platforms are launched with the hope of becoming the next Snapchat, Pinterest or YouTube. The latest platform to reach that tipping point is the TikTok, an app for sharing short form video which promotes itself as a platform for capturing the world's creativity, knowledge and moments that matter.

Digital Marketing

How Lego infuses social media marketing with play

Lego is a brand synonymous with play. Indeed, its name is derived from the Danish words for ‘play well’ – leg godt. So it is perhaps not surprising to hear senior global director at Lego Group, Lars Silberbauer, uses similar language when referring to his own job.

Social Media

Sprinklr acquires text predictive analytics player, NewBrand

US-based social media management player, Sprinklr, has made its seventh acquisition in 18 months, purchasing text analytics vendor, NewBrand, to up the ante on social and customer engagement data insights across its platform.

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CMO's top 8 martech stories for the week - 9 June 2022

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Creating a marketplace for wellness

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Blog Posts

3 things marketing leaders need to do to effectively lead hybrid teams

Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.

Scott Stein

Leadership consultant

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

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