Digital Marketing
Music from online services and radio is the top use case for the one in four Australians who own a smart speaker, new report claims.
Digital Marketing
Southern Cross Austereo (SCA) is claiming an Australian-first with its new voice-activated locals guide offering aimed at making community events listings more accessible to share with audiences.
People
Smart speakers are everywhere. They are on everyone’s phone, in their homes, and on every display stand this holiday period as the perfect gift idea.
Measurement & Analytics
Southern Cross Austereo (SCA) says it has achieved more than one million listens to its 'News on Demand' smart speakers and app service, less than two years after launch, reflecting fast adoption of voice-activated device engagement.
Leadership
Wireless speaker producer, Sonos, doesn’t have a chief marketing officer. Nor has it had one for nearly two years.
Digital Marketing
Mobiles are the fastest growing device for ecommerce payments, privacy concerns are growing, and consumers are sceptical about the benefits of 5G, a new survey has found.
Digital Marketing
A fresh study has shown the most essential ranking factors behind voice searches are the same as the familiar SEO factors already in existence.
Digital Marketing
Real Insurance is claiming a life insurance industry first with a new Google Assistant app allowing customers to gather details on policy information through their mobile or smart speaker.
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”
Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.
I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.
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