​The Australian Government is abolishing the 457 Visa program in a move the Prime Minister, Malcolm Turnbull, says is about putting Australian citizens first for local jobs.

The Association for Data-driven Marketing and Advertising (ADMA) has launched a new initiative donating one free educational course from every sale across its IQ program to drive digital skills outside the industry.

The Association for Data-Driven Marketing and Advertising (ADMA) launched a brand new education curriculum, ADMA IQ, in order to upskill today’s marketers in order to succeed and innovate in today’s ever evolving market.

A recent survey has shown Australian businesses are facing a significant competitive disadvantage through a digital skills shortage and while organisations seem very aware of it, they lack the strategy to address the shortfall.

There’s no doubt about it: As digital marketing continues its ascendancy, the skillset required within marketing teams to handle digital platforms is changing drastically. So where are there still gaps, and what can CMOs do about it?

In our new series of insights into a key topic or issue for marketers, we ask three CMOs: What skill sets does today’s ideal marketing team need to have and why?