Seven West Media

5 ways brands are engaging with the Olympics

The everlasting nature of Olympics ideals - persevering and making sacrifices in the pursuit of excellence - gives marketers plenty of positive values to work creatively with in 2021. Yet these are the Olympics of the new normal and things have changed.

Digital Marketing

Seven West Media inks news deal with Google

Seven West Media (SWM) has entered into a long-term partnership with Google to provide news content for the Google News Showcase product. The news comes as the network announces strong results for the half-year to December 2020.

Digital Marketing

Seven West Media makes big data play

Seven West Media (SWM) is making a big data play, touting its first-party data offering with new audience insights, activation and measurement solution within 7REDiQ, along with second-party data partnerships and its new 2021 content lineup.

Leadership

Seven West Media and Prime merger under scrutiny

Seven announced its plans last month to merge with Prime by acquiring all its issued shares, in order to become ‘the leading wholly-owned commercial premium broadcast, video and news network across Australia, reaching over 18 million people each month’. It is also planning on divesting itself of its Western Australian radio assets to Southern Cross Media for $28 million.

Leadership

Seven appoints first-ever CMO

Seven West Media has appointed its first-ever chief marketing officer (CMO), Charlotte Valente, in an effort to become more audience-centric.

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Featured Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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CMO's top 8 martech stories for the week - 2 December 2021

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Digital take-up and experiences help drive Suncorp's solid FY21 performance

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I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

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One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

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Great post!

deen8

What felix Mobile is doing to keep customer support cost-effective

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Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

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