Digital Marketing
All the latest martech and adtech news this week from Alida, SAP, Segment, Swaarm, Dun & Bradstreet, MessageGears and Sageflo, Pixability, Bonzai and Informatica
Strategy
Twilio is set to acquire customer data platform, Segment, for approximately US$3.2 billion, a deal analysts say reflects the maturity of the CDP space and will be one of many such acquisitions to come.
Digital Marketing
All the latest martech and adtech news this week from Toluna, Segment, AdColony, Qlik, Astute, BrandTotal, Replicant and Sprinklr
Digital Marketing
All the latest martech and adtech news this week from Kantar, LiveChat, Shutterstock, Segment, ActiveCampaign, Criteo, Sitecore and Braze
Digital Marketing
All the latest martech and adtech news this week from Qlik, Pegasystems, Adobe and ServiceNow, Terminus, IAS and Amino Payments, Dynamic Yield, ScreenMeet and Segment.
Digital Marketing
All the latest martech and adtech news from Acquia, Cheetah Digital, Salesforce, Auttomatic, Segment, RedPoint, Criteo and Robling.
Digital Marketing
Lacking enterprise-size scale to have granular customer information, and not wanting to be beholden to Google for its own first-party data, home-grown furniture start-up Koala looked to another start-up, Segment, to answer its customer data questions.
Measurement & Analytics
The next-generation customer data management space is rapidly heating up, with upstart US vendor, Segment, raising a whopping US$175 million in funding for its new customer data infrastructure offering.
Discover the top challenges of today’s financial services marketers. Learn their three main concerns — ...
In the latest ADMA Think Tank, leaders from across Australia’s corporate landscape debate modern attitudes ...
For marketers working their way through the fallout from COVID-19, there has been an inevitable ...
Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
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BARYBKIN ALEXANDER ALEXANDROVI
3-pronged marketing approach for property disruptor Brickx
Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...
Bhooshan Shetty
What lies ahead for the future of marketing post-AI
Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...
BARYBKIN ALEXANDER ALEXANDROVI
3-pronged marketing approach for property disruptor Brickx
Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...
BARYBKIN ALEXANDER ALEXANDROVI
Oath to fully acquire Yahoo7 from Seven West Media
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Ryota Miyagi
Brene Brown: What it takes to be a brave leader right now