Social Media
Internet users may soon start to see more ads that look like posts from Google+, but without visiting the social network.
Digital Marketing
AOL is pushing to become an elite advertising business with a new platform for buying and selling ads tied to big data.
Searching on Yahoo will now deliver local business reviews from Yelp, through a partnership that could help Yahoo search compete against Google, or at least make it more useful.
Digital Marketing
As tech companies increasingly rely on analyzing and selling user data to boost revenue, trust is emerging as one of the defining issues of the year for the IT sector.
What's the etiquette for using Google Glass in public? The answers aren't always obvious, so Google has provided some tips.
If you think Yahoo has given up on search, think again. The company may have handed its back-end search operations to Microsoft, but Marissa Mayer thinks there's work to be done on mobile devices, particularly around contextual search.
Social Media
Facebook will celebrate its 10th birthday on Tuesday, an occasion likely to spur an outpouring of reflection on its past and speculation about its future.
Digital Marketing
The French government's privacy watchdog has fined Google €150,000 (US$204,000) over changes the company made to its privacy policy in March 2012.
Social Media
Sudden celebrity deaths, along with the royal baby and release of the iPhone 5S, have topped Google’s Zeitgeist list of what Australians were searching for information on this year.
When it comes to search, Google plans to focus on advancing voice search in 2014.
Social Media
Where did you first learn about Amazon's crazy plan to deliver packages via drone? "60 Minutes"? The New York Times? Increasingly, the answer is likely to be Twitter, Facebook or Yahoo, and that's just how the online giants like it.
Digital Marketing
Yahoo has acquired SkyPhrase, a natural language processing startup, in a move that could improve Yahoo's ability to make sense of user queries and commands across any number of Yahoo products.
Social Media
Facebook on Friday moved ahead with some proposed changes to its privacy policies to clarify that users' posts on the site can be used in advertisements, but that users have controls to limit their appearance.
Social Media
Facebook's popularity might be on the decline among some teenagers, the company signaled Wednesday.
Social Media
Facebook CEO Mark Zuckerberg sometimes speaks quickly and his statements on Internet privacy are not always clear, so researchers have created an archive to collect everything the executive has said publicly, aimed at gaining a better understanding of where the company stands on privacy.
Yahoo has acquired LookFlow, an image recognition company, as part of a plan to improve photo discovery on Flickr, Yahoo announced Wednesday.
Social Media
In a matter of weeks, everyone on Facebook will be searchable by name. But you'll still have ways to control who sees your content, as long as you can navigate Facebook's web of privacy controls.
Google has acquired Flutter, a gesture recognition company whose technology lets people control music and movies on their desktop by waving their hands.
Digital Marketing
For years, search engines have trained us to speak in certain cadences, using certain words, and to pick out our own results from a list of relevant queries. Google's new Hummingbird algorithm strides further away from that, to a more natural interaction with a search engine.
Digital Marketing
Google is now 15 years old, and the company is celebrating by smartening up its bread-and-butter technology, search, and adding new features such as comparisons and filters.
Social Media
Twitter has acquired MoPub, a mobile-focused advertising exchange that could help the social network grow its ad business as more users move away from the desktop.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
