Schneider Electric

Digital Marketing

CMO’s top 18 stories for 2018

The digitisation and transformation of marketing, power of the personal, building and retaining customer trust, and striving for online retail relevancy are just some of the big themes to dominate the news this year.

Leadership

CMO’s top 10 marketing leadership profiles of 2018

​It's been a big year of transformation once more for chief marketing officers worldwide. Faced with ever-increasing pressure from the c-suite to prove their worth, drive business growth, transform and innovate go-to-market models through digital and own end-to-end customer experience, there's no shortage of work to be done to prove their value.

Leadership

CMO Momentum 2017: How to foster innovation and drive business growth

Innovation means different things to different people. Is it iterative or disruptive? Is it marketing specific innovation or business model innovation? And with the rise of programmatic advertising, digital channels, and customer-led marketing, where does innovation sit in the increasingly complicated engagement equation?

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Coles Group's Lisa Ronson

​In this week's instalment of Conversations over a Cuppa with CMO, we talk with Coles Group CMO and our former #1 in the CMO 2018, Lisa Ronson, about how the supermarket giant has approached marketing and customer engagement and how she's coped with the transformative and significant impact of the COVID-19 crisis as a leader and brand strategist.

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Jennifer Reagan

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

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Jennifer Reagan

What automated design is going to do to 3D printing and product customisation

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Jennifer Reagan

Report: Accountability key to marketing's influence in business

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Jennifer Reagan

Foxtel employs wearable technology to give AFL fans a more sensory experience

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Jennifer Reagan

Will 3D printing be good for retail?

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Blog Posts

The 10 commandments of marketing in COVID times

With social and economic uncertainty and the changing political landscape, how can CMOs adapt to seize opportunity?

Duncan Wakes-Miller

GM, marketing, Audika Australia and New Zealand

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

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