Social Media
There is still a lot of work to be done to gain trust within digital channels and metrics, according to a new study.
Leadership
A new study conducted for sports retailer, Intersport, has revealed sensory experiences increased in-store sales by 10 per cent.
Customer Experience Management
A new study has found, by 2030, 67 per cent of customer engagement will be handled by smart machines. However, will this simply be trading empathy for efficiency?
Social Media
Advertisers will spend more on social media platforms than on print for the first time this year, according to the latest Zenith Advertising Expenditure Forecasts.
Measurement & Analytics
Nestlé Australia and InSites Consulting's chatbot research experiment has just secured top honours at the Australian Market and Social Research Society (AMSRS) national conference, winning the Best Paper Award.
Digital Marketing
One in five Australian marketers described their martech stacks as a ‘convoluted mess’ according to a new study.
Strategy
Local retailers are not keeping up with consumer expectations, costing the Australian economy billions in abandoned sales.
Leadership
Young people in Australia want to connect with brands the way they do people – face to face and in real life, according to new research.
Digital Marketing
A new biometrics study has found ads are perceived 74 per cent more favourably in high-quality environments with more impact.
Measurement & Analytics
Three-quarters of organisations increased customer experience (CX) technology investments in 2018, according to Gartner.
Digital Marketing
While Generation Z are often seen as the ‘digital babies’, having grown up with the internet, marketers employing a digital-only approach to reach them won’t find much joy, according to a report.
Leadership
Consumers are looking for in store experience and convenience, rather than loyalty programs. This is the word from tcc global, which recently ran a global research study of 15,000 shoppers in 15 countries to map the behavioural triggers, identify preferences, and define what loyalty means in today’s retail world.
Leadership
Improved human-bot interactions for better personalisation may not be as far off as we think, thanks to new research linking personality to eye movements using artificial intelligence (AI).
Leadership
Higher analytics maturity correlates with higher financial performance, company performance and brand reputation according to a fresh industry report.
Chief digital officers are in scarce supply at large global companies, says consultant PwC. But it doesn’t matter, as the role is largely transitional in nature and the CIO continues to rule IT.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
