Research

Digital Marketing

Report: Digital-only marketing won’t work for Gen Z

​While Generation Z are often seen as the ‘digital babies’, having grown up with the internet, marketers employing a digital-only approach to reach them won’t find much joy, according to a report.

Leadership

Report: Retailers must redefine what loyalty means to consumers

​Consumers are looking for in store experience and convenience, rather than loyalty programs. This is the word from tcc global, which recently ran a global research study of 15,000 shoppers in 15 countries to map the behavioural triggers, identify preferences, and define what loyalty means in today’s retail world.

Leadership

Report: Analytics maturity key to success

Higher analytics maturity correlates with higher financial performance, company performance and brand reputation according to a fresh industry report.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Coles Group's Lisa Ronson

​In this week's instalment of Conversations over a Cuppa with CMO, we talk with Coles Group CMO and our former #1 in the CMO 2018, Lisa Ronson, about how the supermarket giant has approached marketing and customer engagement and how she's coped with the transformative and significant impact of the COVID-19 crisis as a leader and brand strategist.

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Brayden Manchee

How National Tiles used digital personalisation to deliver 15 per cent of revenue online

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Dexx Mason

ASMR: Flash in the marketing pan, or something more?

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Yolanda R. Skillman

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

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Yolanda R. Skillman

What automated design is going to do to 3D printing and product customisation

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Yolanda R. Skillman

Report: Accountability key to marketing's influence in business

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Blog Posts

The 10 commandments of marketing in COVID times

With social and economic uncertainty and the changing political landscape, how can CMOs adapt to seize opportunity?

Duncan Wakes-Miller

GM, marketing, Audika Australia and New Zealand

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

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