Social Media
There is still a lot of work to be done to gain trust within digital channels and metrics, according to a new study.
Leadership
A new study conducted for sports retailer, Intersport, has revealed sensory experiences increased in-store sales by 10 per cent.
Customer Experience Management
A new study has found, by 2030, 67 per cent of customer engagement will be handled by smart machines. However, will this simply be trading empathy for efficiency?
Social Media
Advertisers will spend more on social media platforms than on print for the first time this year, according to the latest Zenith Advertising Expenditure Forecasts.
Measurement & Analytics
Nestlé Australia and InSites Consulting's chatbot research experiment has just secured top honours at the Australian Market and Social Research Society (AMSRS) national conference, winning the Best Paper Award.
Digital Marketing
One in five Australian marketers described their martech stacks as a ‘convoluted mess’ according to a new study.
Strategy
Local retailers are not keeping up with consumer expectations, costing the Australian economy billions in abandoned sales.
Leadership
Young people in Australia want to connect with brands the way they do people – face to face and in real life, according to new research.
Digital Marketing
A new biometrics study has found ads are perceived 74 per cent more favourably in high-quality environments with more impact.
Measurement & Analytics
Three-quarters of organisations increased customer experience (CX) technology investments in 2018, according to Gartner.
Digital Marketing
While Generation Z are often seen as the ‘digital babies’, having grown up with the internet, marketers employing a digital-only approach to reach them won’t find much joy, according to a report.
Leadership
Consumers are looking for in store experience and convenience, rather than loyalty programs. This is the word from tcc global, which recently ran a global research study of 15,000 shoppers in 15 countries to map the behavioural triggers, identify preferences, and define what loyalty means in today’s retail world.
Leadership
Improved human-bot interactions for better personalisation may not be as far off as we think, thanks to new research linking personality to eye movements using artificial intelligence (AI).
Leadership
Higher analytics maturity correlates with higher financial performance, company performance and brand reputation according to a fresh industry report.
Chief digital officers are in scarce supply at large global companies, says consultant PwC. But it doesn’t matter, as the role is largely transitional in nature and the CIO continues to rule IT.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
