There is still a lot of work to be done to gain trust within digital channels and metrics, according to a new study.

Despite all the hype around customer data platforms (CDPs), a new study has found brands are struggling to create a unified view of the customer.​

A new study conducted for sports retailer, Intersport, has revealed sensory experiences increased in-store sales by 10 per cent.

A new study has found, by 2030, 67 per cent of customer engagement will be handled by smart machines. However, will this simply be trading empathy for efficiency?

Advertisers will spend more on social media platforms than on print for the first time this year, according to the latest Zenith Advertising Expenditure Forecasts.

Nestlé Australia and InSites Consulting's chatbot research experiment has just secured top honours at the Australian Market and Social Research Society (AMSRS) national conference, winning the Best Paper Award.

​One in five Australian marketers described their martech stacks as a ‘convoluted mess’ according to a new study.

Local ​retailers​ are not keeping up with ​consumer expectations​, costing the Australian economy billions in abandoned sales.

​Young people in Australia want to connect with brands the way they do people – face to face and in real life, according to new research.

A new biometrics study has found ads are perceived 74 per cent more favourably in high-quality environments with more impact.

Three-quarters of organisations increased customer experience (CX) technology investments in 2018, according to Gartner.

​While Generation Z are often seen as the ‘digital babies’, having grown up with the internet, marketers employing a digital-only approach to reach them won’t find much joy, according to a report.

​Consumers are looking for in store experience and convenience, rather than loyalty programs. This is the word from tcc global, which recently ran a global research study of 15,000 shoppers in 15 countries to map the behavioural triggers, identify preferences, and define what loyalty means in today’s retail world.

​Improved human-bot interactions for better personalisation may not be as far off as we think, thanks to new research linking personality to eye movements using artificial intelligence (AI).

Higher analytics maturity correlates with higher financial performance, company performance and brand reputation according to a fresh industry report.

Chief digital officers are in scarce supply at large global companies, says consultant PwC. But it doesn’t matter, as the role is largely transitional in nature and the CIO continues to rule IT.