Rebranding

Leadership

Myer resurrects its 'My Store' campaign following massive loss

Myer is resurrecting its ‘My Store’ campaign once again in an attempt to turn around its fortunes. The new follows the beleaguered retailer's near $500 million loss in the year to June 2018, leading to the plan to stop discounting by getting rid of clearance floors by mid-2019, reduce floor space, and focus on exclusive brands.

Leadership

CMO interview: Hitting the ground running at Suncorp

​There has been no ease-in period for ​Mim Haysom, Suncorp’s CMO/EGM brand & marketing​ of just three months. Haysom has already helped deliver a new app, and is leading the marketing to bring 12 separate brands together under the one Suncorp Group.

Leadership

Rest Industry Super launches new brand

Consumers feeling disengaged from super funds has led Retail Employees Superannuation Trust (REST) Industry Super to launch a new brand, now to be known as Rest.

Leadership

What it takes to rebrand a fast growing tech company

A major rebrand can be challenging for even the most astute CMO, but for Ivanti’s CMO and executive VP, Steve Morton, the pressure to roll out the new brand was heightened by multiple and rapid company acquisitions and mergers.

Leadership

4 brand transformation lessons from Foxtel’s new rebrand

Foxtel’s new rebrand forms part of the pay TV company's move from looking ‘aggressive and shouty’ to celebrating a more approachable and digitally enabled platform ‘for everyone’.But what does it take to get a successful rebrand off the ground? We talk to Foxtel’s MD of customer and retail, Mark Buckman, to find out.

Digital Marketing

​Foodora’s appetite for customer engagement

In the past twelve months, global food delivery company Foodoora’s marketing team has made leaps and bounds in its efforts to attract and retain a growing customer base.

Leadership

Commvault’s digital and branding mega makeover

Taking a company through a marketing transformation exercise, from digital through to data and rebranding, doesn’t happen overnight. But one company showing it can be done swiftly and successfully is data protection and information management company, Commvault.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

More whitepapers

Blog Posts

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Do you need a loan to pay off your credit or debit? Do you need financial help to set up your own business? Do you need a loan to carry o...

NORA

Facebook: Friction is costing Australian businesses $29 billion a year

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Sanket Nair

7 businesses successfully implementing chatbots

Read more

Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...

Joel Pencer

Suncorp outlines customer investments, digitisation as key to business improvement

Read more

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Latest Podcast

More podcasts

Sign in