Why are we dubious about deep learning?
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
Leadership
Myer is resurrecting its ‘My Store’ campaign once again in an attempt to turn around its fortunes. The new follows the beleaguered retailer's near $500 million loss in the year to June 2018, leading to the plan to stop discounting by getting rid of clearance floors by mid-2019, reduce floor space, and focus on exclusive brands.
Leadership
There has been no ease-in period for Mim Haysom, Suncorp’s CMO/EGM brand & marketing of just three months. Haysom has already helped deliver a new app, and is leading the marketing to bring 12 separate brands together under the one Suncorp Group.
Leadership
In a significant departure from the clichéd infrastructure company in hard hats and high-vis vests, John Holland has completely overhauled its brand for the first time in 69 years.
Leadership
Consumers feeling disengaged from super funds has led Retail Employees Superannuation Trust (REST) Industry Super to launch a new brand, now to be known as Rest.
Leadership
Tracy Richardson is a CMO with a laser-focused approach that delivers results, so it’s no wonder that in her fifteen-year career, she’s been in such high demand across so many industry sectors.
Digital Marketing
Office products supplier, Staples, has unveiled a new A/NZ brand, will significantly invest in digital and customer data capabilities and is hiring an executive level marketing chief following a private equity buyer earlier this year.
Leadership
A major rebrand can be challenging for even the most astute CMO, but for Ivanti’s CMO and executive VP, Steve Morton, the pressure to roll out the new brand was heightened by multiple and rapid company acquisitions and mergers.
Leadership
Foxtel’s new rebrand forms part of the pay TV company's move from looking ‘aggressive and shouty’ to celebrating a more approachable and digitally enabled platform ‘for everyone’.But what does it take to get a successful rebrand off the ground? We talk to Foxtel’s MD of customer and retail, Mark Buckman, to find out.
Digital Marketing
Global jewellery brand, Pandora, has revealed a new marketing campaign to celebrate and engage with its empowered and diverse female customer base
Digital Marketing
In the past twelve months, global food delivery company Foodoora’s marketing team has made leaps and bounds in its efforts to attract and retain a growing customer base.
Digital Marketing
Internet provision has gone through major shifts since the bygone days of dial-up, and NBN’s executive general manager of marketing and community affairs, Kent Heffernan has seen it all.
Leadership
Taking a company through a marketing transformation exercise, from digital through to data and rebranding, doesn’t happen overnight. But one company showing it can be done swiftly and successfully is data protection and information management company, Commvault.
Digital Marketing
Sensis has rebranded with cute animals and robots in a move to highlight the new digital focus of the directories business.
Salesforce Research surveyed over 4,100 marketing leaders worldwide to discover how cross-functional dynamics are shifting ...
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Do you need a loan to pay off your credit or debit? Do you need financial help to set up your own business? Do you need a loan to carry o...
NORA
Facebook: Friction is costing Australian businesses $29 billion a year
Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...
Sanket Nair
7 businesses successfully implementing chatbots
Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...
Joel Pencer
Suncorp outlines customer investments, digitisation as key to business improvement
Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...
Larry A Singleton
What a diversity agenda has done for Kellogg's staff and innovation engagement
Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...
Larry A Singleton
What a diversity agenda has done for Kellogg's staff and innovation engagement