From Australia’s golden beaches to backyard swimming pools, any kid who has ever ventured into the water knows the importance of having a buddy nearby. So it’s not surprising that as Swimming Australia’s CEO, Eugenie Buckley, propels her organisation into the uncharted waters of brand building, she has buddied up with Publicis Groupe and its Queensland-based managing director, Simone Waugh.
Digital Marketing
It's been yet another year of significant mergers and acquisitions in the marketing, advertising and customer technology sphere.
Digital Marketing
Mining giant, Rio Tinto, has teamed up with Marcel Sydney on a campaign harnessing augmented reality (AR) in order to raise money for the Royal Flying Doctor service.
Leadership
Hot on the heels of its recent acquisition of New Zealand’s largest independent agency, MBM, Publicis Groupe announced customer experience agency Affinity ID has joined the Publicis Groupe’s global network and will relaunch this month under the ‘Digitas’ brand.
Digital Marketing
Publicis Groupe A/NZ has acquired New Zealand’s largest independent agency, MBM, expanding the ad giant’s Kiwi footprint with a local full-service media business with offices in Auckland and Wellington.
Digital Marketing
Publicis Groupe is jostling for a stronger position in the marketing transformation solutions space and has acquired marketing services and data company, Epsilon for a total US$4.4 billion.
Digital Marketing
European headquartered marketing agency, Publicis Groupe, has acquired marketing consultancy and omni-channel technology group, Sapient, for US$3.7 billion as it seeks to lead the converging marketing, commerce and technology space.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
