Measurement & Analytics
Getting to the bottom of customer churn and finding new ways to lift customer performance have prompted H&R Block to invest in a fresh voice of customer (VoC) management platform and approach.
Digital Marketing
A new connected customer journey-led approach, rethink of local and regional team collaboration and repositioning of brand are three strategic changes giving Seek fresh opportunities for growth in 2021.
Leadership
Bringing a community-driven, consumer lens to rebranding has seen B2B professional services firm, Kearney, crowdsource more than 10,000 images of staff and customers for its creative approach.
Leadership
Marketing can’t just be about classical marketing principles today, it has to have a higher-level purpose and be the glue adhering an organisation together, HCL’s Arthur Filip believes.
LegalVision is a market disruptor in the commercial legal services space. Its business model and custom-built technology is aimed at providing a faster, better quality and more cost-effective legal client experience. And its marketing chief, Anthony Lieu, is equally disrupting the industry status quo through his innovative digital marketing efforts.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation
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Binge and The Iconic launch Inactivewear clothing line
NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...
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NetSuite to acquire Bronto's digital marketing platform for US$200m
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3 ways Booking.com is improving its B2B marketing game
Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...
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Triple-digit customer database growth, personalised engagement become reality for Stone & Wood