Personalisation

Digital Marketing

DuluxGroup adopts AI-powered sales assistant

DuluxGroup has become the latest brand to sign on with artificial intelligence sales optimisation vendor, Complexica, in a bid to automate processes for sales staff and provide a more personalised customer experience.

How WA’s Royal Life Saving Society rode the digital wave

Allan Godfrey is in the business of saving lives. And as general manager of marketing of WA’s Royal Life Saving Society (RLSS), he is using a mix of digital technologies in order to modernise and strengthen its social enterprising efforts and better engage with the community.

Digital Marketing

Heathrow Airport’s journey towards passenger personalisation

Heathrow Airport’s mission statement is to “give passengers the best airport service in the world”. But how do you as a marketer help achieve such a vision when you lack the data sets, digital capabilities and access beyond the onsite visit to influence the customer’s journey?

Digital Marketing

HESTA launches new site to boost member experience

Industry super fund, HESTA, has taken the wrappers off its new mobile-friendly website redesign aimed at boosting its digital presence and delivering a more engaging experience for members.

Digital Marketing

How The Outnet is personalising its brand strategy

​From the recent launch of its geotargeting strategy to the release of its first Android app in October, along with a refreshed brand identity, online retailer, The Outnet, is on a continual push to evolve the customer experience, according to its executive vice-president.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

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>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

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Excellent post, congratulations !!! - Prof Paulo Coelho | https://www.drpaulocoelho.c...

Prof Paulo Coelho

The B2C and B2B marketing transformation helping Invisalign win more smiles

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Great article - but regarding "For a team to achieve their full potential, Edmonson also advises leaders balance psychological safety wi...

Sim

3 skills you need to drive better collaboration - Business leadership - CMO Australia

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I would invest money in machine learning. I think it's important to do that. Don't you agree?

Polly Valentine

Metcash to use AI for promotional planning optimisation in liquor division

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