Online Marketing

Social Media

Digital advertising continues to dominate marketing budgets

​APAC shoppers are more active on smartphones than ever, digital advertising dominates budgets, and social media is considered to be the most effective form of marketing to acquire new customers. These are the key findings of the Reach, Click and Conversions report released by Criteo.

Digital Marketing

CMOs take note: Internet users surpass four billion globally

With 80 per cent of Australians spend more time on the Internet than they do watching television, CMOs must look beyond traditional channels and harness online if they are not to be left behind by an increasingly connected and digitalised consumer.

Social Media

Progressive Offers Its Take on Facebook's Video Ads

What's it like being one of the first brands to use Facebook's auto-play video ads? Progressive and its agency Arnold tells CIO.com the entire experience was easy, liberating and even a 'breathe of fresh air.'

Social Media

What three big Google updates mean for your SEO strategy

Recent changes to Google's search algorithm, its keyword planner tool and the availability of search query data may have you rethinking your SEO and online marketing strategies, but experts say it's best not to overthink things.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

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RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

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Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

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Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

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So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

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