​Changing culture across the marketing team is the hardest thing Coca-Cola has to tackle as it transforms the enterprise for the digital era, its chief digital officer says.

Australian businesses are offering better digital experiences to consumers, but could do more to meet changing omni-channel expectations, a new report finds.

Australian online fashion site, Show Pony Group (Showpo), has scooped up the AI-optimised marketing platform from Emarsys in a bid to deliver omnichannel experiences and enhanced personalisation as part of its marketing strategy.

Achieving omnichannel excellence isn’t just about automation or channel integration, it requires an equal emphasis on humanised services and surprise and delight in order to win over customers.

In the past few years, more and more brands have jumped on the masterbrand bandwagon, merging product offerings into one overarching campaign in an effort to emotionally connect with their customer on a more holistic level.

Global data and tag management company, Ensighten, has raised US$53 million in debt and equity financing to further its plans to expand its omni-channel customer management offering.

Fujitsu and proximity marketing provider, iProximity , have struck a partnership to provide marketers with a new way of driving customer engagement in the retail environment.

Myer appointed Mark Cripsey into the newly created role of chief digital and data officer, as part of the retail giant's focus on omni-channel retailing and customer data.