The 15 most-common persuasion mistakes
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
Digital Marketing
Total Tools, a professional tool retailer, admits it was a little behind the eight ball when it come to marketing. But since overhauling strategy over the last two years, the company has caught up to the tune of a 1100 per cent growth in online.
Digital Marketing
The Spell and the Gypsy started as a brand sold in markets and was driven by personalised customer service and rich storytelling. So as the brand grew into a more omnichannel approach, it only made sense to continue these facets in a digital environment.
Digital Marketing
Differentiating Fitness First in what is a highly competitive and personal space cannot be easy, and yet Fitness First makes it looks so as it powers towards one-to-one, personalised customer experience (CX).
Social Media
Think Aquila and you think of high-end, Italian leather, hand-made shoes. But that's not all Aquila offers. So the business has set about a rebrand to change those consumer perceptions.
Digital Marketing
While Generation Z are often seen as the ‘digital babies’, having grown up with the internet, marketers employing a digital-only approach to reach them won’t find much joy, according to a report.
Leadership
What do you do when you are faced with a traditional retailer, who has been around for 118 years, that is in decline and unable to quickly effect change? You disrupt it from the inside, said Robbie Tutt, GM of Omni Channel at Myer, who spoke at the Online Retailer conference in Sydney last week about how he has set about turning around the beleaguered retailer’s fortunes.
Digital Marketing
Changing culture across the marketing team is the hardest thing Coca-Cola has to tackle as it transforms the enterprise for the digital era, its chief digital officer says.
Digital Marketing
Australian businesses are offering better digital experiences to consumers, but could do more to meet changing omni-channel expectations, a new report finds.
Digital Marketing
Australian online fashion site, Show Pony Group (Showpo), has scooped up the AI-optimised marketing platform from Emarsys in a bid to deliver omnichannel experiences and enhanced personalisation as part of its marketing strategy.
Digital Marketing
Achieving omnichannel excellence isn’t just about automation or channel integration, it requires an equal emphasis on humanised services and surprise and delight in order to win over customers.
Digital Marketing
In the past few years, more and more brands have jumped on the masterbrand bandwagon, merging product offerings into one overarching campaign in an effort to emotionally connect with their customer on a more holistic level.
Leadership
Global data and tag management company, Ensighten, has raised US$53 million in debt and equity financing to further its plans to expand its omni-channel customer management offering.
Digital Marketing
Fujitsu and proximity marketing provider, iProximity , have struck a partnership to provide marketers with a new way of driving customer engagement in the retail environment.
Leadership
Myer appointed Mark Cripsey into the newly created role of chief digital and data officer, as part of the retail giant's focus on omni-channel retailing and customer data.
There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and ...
Now in its sixth year, CMO's State of the CMO is an annual industry research ...
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
How JobAdder's CMO is bringing the human truth to B2B rebranding
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
Munstar Cook
How Super SA put customers at the heart of its digital transformation
Its a informative post thanks for sharing
Galaxy Education
The people and process smarts needed to excel in omnichannel retailing