Omnichannel

Digital Marketing

How Total Tools overhauled its omnichannel marketing

Total Tools, a professional tool retailer, admits it was a little behind the eight ball when it come to marketing. But since overhauling strategy over the last two years, the company has caught up to the tune of a 1100 per cent growth in online.

Digital Marketing

How a fashion brand has cast a spell over customer experience

The Spell and the Gypsy started as a brand sold in markets and was driven by personalised customer service and rich storytelling. So as the brand grew into a more omnichannel approach, it only made sense to continue these facets in a digital environment.

Social Media

How Aquila is rebranding for the casual bloke

Think Aquila and you think of high-end, Italian leather, hand-made shoes. But that's not all Aquila offers. So the business has set about a rebrand to change those consumer perceptions.

Digital Marketing

Report: Digital-only marketing won’t work for Gen Z

​While Generation Z are often seen as the ‘digital babies’, having grown up with the internet, marketers employing a digital-only approach to reach them won’t find much joy, according to a report.

Leadership

What Myer is doing to disrupt from the inside to improve customer experience

​What do you do when you are faced with a traditional retailer, who has been around for 118 years, that is in decline and unable to quickly effect change? You disrupt it from the inside, said Robbie Tutt, GM of Omni Channel at Myer, who spoke at the Online Retailer conference in Sydney last week about how he has set about turning around the beleaguered retailer’s fortunes.

Digital Marketing

The pros and cons of a masterbrand strategy

In the past few years, more and more brands have jumped on the masterbrand bandwagon, merging product offerings into one overarching campaign in an effort to emotionally connect with their customer on a more holistic level.

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...

Harry

How JobAdder's CMO is bringing the human truth to B2B rebranding

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So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

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This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

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Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

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Its a informative post thanks for sharing

Galaxy Education

The people and process smarts needed to excel in omnichannel retailing

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Blog Posts

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Post-Pandemic Business Playbook: An Opportunity Unlike Ever Before

Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.

Ofer Mintz

Associate Professor of Marketing, UTS Business School

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