Strategy
Cash Converters is aiming to perform a hat trick: Focus better on customers, enhance digital capabilities across sales and marketing, and beef up brand awareness.
Measurement & Analytics
Technology and data are transforming customer service support in unprecedented ways, making the pursuit of it a strategic priority for CMOs. In our latest Food for Thought series we asked leading marketers: What ways are technology and data transforming customer service and support?
Leadership
To amalgamate three brands into one, while simultaneously streamlining costs and improving profitability and customer satisfaction and brand recognition, is no mean feat.
Measurement & Analytics
Voice of customer (VOC) programs are becoming increasingly popular with marketers, but there are some general do’s and don’ts to follow if they're going to succeed.
Leadership
CBA has delivered a $4.8 billion half year profit, despite the financial giant being plagued with scandals that have seen it become the subject of a royal commission, and forced to pay millions in ASIC fines and customer refunds.
Leadership
The man responsible for operationalising customer advocacy as a company-wide initiative at Telstra is retiring.
Leadership
Top-performing companies today are the ones that have moved from perceiving customer experience as a metric, to treating it as a management system, according to one of Bain and Company’s Asia-Pacific customer practice leaders.
Leadership
Telstra will announce a new chief marketer in four to six weeks, Telstra CEO David Thodey said this morning.
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
This new editorially-led research program, Australia’s Digital Marketing and Customer Experience Maturity, was produced by ...
During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver
In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.
The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Prozac is the brand name of fluoxetine, a prescription drug used to treat depression obsessive-compulsive disorder, and panic disorder. B...
jenson smith
CMO's top 8 martech stories for the week - 19 July 2018
I have been suffering from (HERPES) disease for the last two years and had constant pain, especially in my knees. During the first year, ...
Steven Kizzy
KPMG Australia appoints ex-Publicis leader as head of brand strategy
When they say they had to much focus on traditional media, this is code for very bad creative, and very bad category strategy, Clearly th...
Rob
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
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Karlo Bozak
Rethinking gamification in marketing
There are lots of software tools available online that can do what you are asking about and also trace the location of a cell phone and e...
Curtis Bacchus
CMO's top 10 martech stories for the week - 9 August 2018