Digital Marketing
As a life-long IT professional, Glen Shields always had an interest in marketing. That experience has boded well for him as he has progressed through his career as a data professional, including in his most recent role as the inaugural head of data and analytics for the Leukaemia Foundation helping drive its martech transformation.
Leadership
WWF-Australia chief marketing officer, Yves Calmette, is saying goodbye to Australia and relocating to Geneva to lead the not-for-profit’s brand and network communications internationally.
Digital Marketing
Giving staff the space to experiment, the systems and KPIs to support a test-and-learn culture and an agile structure oriented around outcomes has proven a winning formula for The Smith Family’s marketing team.
Strategy
“Quitline is always looking for new and innovative ways to engage and communicate with people who want to quit smoking or vaping,” Quitline manager, Lindsay Whelan, told CMO about its decision to adopt a new artificial intelligence (AI) tool.
Leadership
Louise Cummins is switching tax services for the not-for-profit sector and taking up the chief marketing officer’s post at World Vision Australia.
Digital Marketing
Teaching women basic self-defence moves has been put front and centre in a new TikTok social dance crafted as part of UN Women Australia’s #EmpowerMoves campaign.
Strategy
Want to transform your company’s customer and digital technology stack? Then don’t scrimp on strategy, expect more costs than you originally anticipated, put data at the centre of investment and make sure robust governance frameworks are in place.
Mood tea’s ‘Sip selflessly’ campaign is hitting airwaves, press, outdoor, and social and digital platforms in pro bono marketing, rolling out its important message through November via more than $10 million of donated media inventory.
Digital Marketing
Looking to change the focus for charitable giving in wills, Include A Charity has undertaken a complete refresh of its 12-year-old organisation and launched a new brand identity and logo.
Digital Marketing
Movember’s digitally-driven MayEight festival has been heralded a success after chalking up more than 33,000 views this year.
Digital Marketing
Getting Australians to meet over a cup of tea or coffee and raise funds for cancer patients has become a virtual undertaking this year as the Cancer Council pivots to an online campaign.
Leadership
The Heart Foundation found itself in the eye of a storm recently after its campaign to raise awareness about heart disease, the single biggest killer of Australians, attracted a swift, vocal barrage of criticism. The not-for-profit has since apologised and pulled the ads, although it defends the need for strong messaging on what's a life and death issue.
Digital Marketing
It was the death of close friend, Dwayne Lally, by suicide in 2013 that led Casey Lyons and Sam Webb to come together in business. Neither had been aware of the extent of Rally’s battle with depression and bipolar disorder.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
