Nine Entertainment

Digital Marketing

The power of fangelism

Fandom in Australia is worth $4.3 billion, with each fan spending on average $909 per year on their particular fandom and aligning with the right fans represents a significant opportunity for brands, according to new research by Powered, Nine’s marketing solutions division.

Leadership

More media companies withdraw earnings guidance

Media companies are continuing to withdraw their earning guidance as COVID-19 continues to spread and affect business operations globally, while others suspend trade altogether.

Leadership

Digital offers a lifeline for Nine, following half-year results

Nine’s half year results are out, the media conglomerate reporting revenue of just under $1.2 billion, group EBITDA of $251 million, and a net profit after tax of $114 million. Post specific items, the statutory net profit was $102 million, down 41 per cent. Net profit after tax and minority interests was $115 million, down 9 per cent.

Leadership

Parsons returns to Nine to lead events business sale

​Nine’s former marketing and digital leader, Alex Parsons, has returned to the business after a 16-month absence to lead the sale of the group’s recently acquired events business from Fairfax.

Digital Marketing

Fairfax shareholders vote for Nine takeover deal

Fairfax Media has played down reports former Domain Group CEO, Anthony Catalano, has made an alternative offer for the business as shareholders throw their support behind the proposed historic merger with Nine Entertainment Company.

Digital Marketing

ACCC gives go-ahead for Nine-Fairfax merger

The Australian Competition and Consumer Commission (ACCC) will not oppose the merger between Nine Entertainment and Fairfax Media, even as it admits the deal is likely to reduce media competition.

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Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

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Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

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