New York Times

Digital Marketing

Mayer moves Yahoo further away from search with new content push

Forget search. The future of Yahoo is content. Yahoo's loss to Google in the search engine wars was already quite evident before the 2014 International CES, but CEO Marissa Mayer revealed a new focus for the company during her Tuesday keynote at the tech trade show.

Digital Marketing

Google set to launch Glass app store

Google is ramping up plans to open an app store focused solely on Google Glass, the computerized eyeglasses expected to launch in 2014.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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ASMR: Flash in the marketing pan, or something more?

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Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

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What automated design is going to do to 3D printing and product customisation

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Report: Accountability key to marketing's influence in business

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Blog Posts

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

Brands with internal customer insights capability will survive and even thrive

According to The Australian Bureau of Statistics, two-thirds of Australian businesses across all sectors have reported taking a hit to revenue or cash flow due to COVID-19. About one in 10 said they have paused trading altogether. In 70 per cent of cases, this was due to COVID-19.

Pip Stocks

CEO of BrandHook and founder of Hearsay

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