Consumers both like and better remember advertising with strong brand codes in out-of-home advertising, a new creative research project by JCDecaux in New Zealand has found.

Commitment to a new level of measurement including neuroscience qualitative measures, standardisation with a ‘share of time’ approach plus sustainability targets are a few of the advertiser-friendly measures announced yesterday by out-of-home providers.

Outdoor Media Australia (OMA) and its research partner, Neuro-Insight, are claiming to have found the holy grail of outdoor advertising in world-first results launched jointly today.

Outdoor media company, QMS, and neuro-marketing firm, Neuro-Insight, have found and quantified the way changing digital out-of-home (DOOH) advertising can have a 38 per cent higher impact than static advertising - all by day five.

Increasing your brand’s share of voice in news media and taking advantage of positive attributes these environments provide not only makes your advertising more effective, it’s likely to weaken your competitor’s position too.

Real estate group, Dexus has launched its ‘Brainwaves’ art installation in North Sydney, featuring wearables technology to detect brainwave activity and create an artistic visualisation of the changes projected onto the 16-metre lobby screen. The aim is to showcase how workspaces have an impact on work productivity.

Positive emotions, like love and connection, facilitate change in human behaviour and should be top of mind for marketers looking to fuel their creativity.

​Customer experience (CX) is being superseded by human experience (HX) and it is those companies who recognise this who will have an advantage.

With customer experience (CX) driving success even more moving into 2019, sensory experiences drive nine out of 10 shoppers back to stores, according to a Global Mood Media Study focusing on neuroscience, behavioural psychology and economics.

Brand ‘stickiness’ requires a marketer to break predictability and establish a means by which the consumer needs to actively recall relevant information to themselves, according to Harvard neuroscientist, Professor Jared Cooney Horvath.

Going viral is the holy grail for many marketers looking to extend the reach of their advertising and better engage with the consumer. But how do you make something powerful enough it encourages someone to share it?

With more consumers now attracted to the convenience of mobile and online shopping, the pressure is on bricks-and-mortar retail stores to find innovative ways to leverage technology to enhance the in-store customer experience and detract shoppers from simply ‘showrooming.’

Australian vitamin and supplement company Blackmores has launched a new neuroscience-based platform to track customer’s mindfulness as part of its efforts to enhance engagement with its new flagship store in Westfield, Bondi Junction.